Discover how you can get started on creating an online course that will make viewers want more

Understand what are the different factors you need to consider that can make or break your online course

Learn why you need to begin creating a course with the end in mind

Resources/Links:

Want to learn how to create training that sells? Click here: www.nancygiere.com/8easysteps

Summary

Do you want to create an engaging online course but just end up failing in the end?

Creating just an online course is far different from crafting an engaging one. It’s not just a full-blown webinar cut up into little chunks– it’s more than that. Take your expertise and craft the best online course that will keep your viewers wanting more by keeping the end and your purpose in mind.

Nancy Giere is a course creation expert. She works with businesses of all sizes to turn their expertise into high-profit courses. She created engaging, fun, and interactive programs that get results.

Keep your ears wide open and listen to Nancy’s amazing insights on how you can keep your viewers engaged and invested in your online courses. She also shares her secret tips on crafting the best engaging online course that can turn your viewers into clients!

Check out these episode highlights:

02:01 - Nancy’s ideal client: My ideal client falls in the category of a thought leader. And that's usually some combination of author, speaker, coach, and consultant.

02:20 - The problem he helps solve: The problem that I solve is most of the people that come to me, either have so much content they don't know how to put it together, or they feel like it's a blank sheet of paper and they don't know where to get started.

03:04 - The symptoms of the problem: One of the big keys really falls into time. Oftentimes, people will be repeating the same thing over and over again. And if they can take that content and package it, and give it to their clients to review, then they can work with them at a deeper level.

03:40 - Clients’ common mistakes before consulting Nancy: The biggest mistake that people make is they think that they can take a webinar and chop it up and turn it into an evergreen course. That is the number one problem.

05:36 - Nancy’s Valuable Free Action (VFA): A really simple tip when you're doing your recording, is to divide it into discrete chunks. And pause, smile, pause again. So you give your editor a place to break up the content.

06:49 - Nancy’s Valuable Free Resource (VFR): Want to learn how to create training that sells? Click here: www.nancygiere.com/8easysteps

07:41 - Q: What's the best way to get started? A: And the best way to get started is to think about who you serve. You want to think about creating your training, like marketing, every type of service.

Tweetable Takeaways from this Episode:

“You have to begin with the end in mind.” -Nancy GiereClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland, beaming out to you from the very sunny Sunshine Coast here in Australia. I'm joined today by Nancy Giere. Nancy, good day! A very warm welcome from Down Under. Where are you hanging out?

Nancy Giere 00:22

I'm near San Francisco in the US.

Tom Poland 00:24

San Fran! So you've been through the big wet or the big cold that was winter?

Nancy Giere 00:29

Yes!

Tom Poland 00:30

And the rivers and lakes are all filling up with the melted snow. I just got off the call from someone who's half an hour from San Francisco. And they boarded on a lake, which was dry, and now it's full. So, folks, Nancy is a course creation expert. She not only knows how to create courses that have pe...