Marketing The Invisible

Discover why you don’t really need a complex survey tool

Understand what is the principle of “closing the loop” and how can it help you

Learn how you can avoid survey fatigue and ensure you get high-quality answers at a lesser cost

Resources/Links:

To learn more about what you can put in your survey to create impact, click here: http://matthewchampagne.com/MTI

Summary

Do you want to deliver surveys that create an impact and push your audience to say YES?

To ensure that your survey creates an impact not only on your business but also on your audience, it is important to get clear of your actions and make sure your audience feels wanted through three important things. You can’t just ignore or assume.

Dr. Matt Champagne is a scientist, author, and serial entrepreneur. He was named Technology Visionary by SURVEY Magazine for his pioneering work merging psychology and technology to create unique customer feedback solutions.

Listen to Matt’s expert insights on how you can maximize the potential and impact of your surveys through the secret psychological levers that get you that YES with less stress.

Check out these episode highlights:

01:33 - Matt’s ideal client: An ideal client comes from many industries, but typically, it's a small business owner, or it's a head of a larger organization or department, but they have a survey. It's an important survey.

02:13 - The problem he helps solve: It's three problems. I always tell folks, I saw three problems which are the problems of surveys. One is that you haven't generated a lot of participation.

04:00 - Clients’ common mistakes before consulting Matt: They'll like to try to give incentives that don't solve the problem. They'll try to go to a more complex survey tool, which just adds complexity.

05:27 - Matt’s Valuable Free Action (VFA): We talked about the nine principles of feedback. But if I had to pick one of those principles that you could do quickly, and for free, it would be principle five, which is called, "closing the loop". And this rests on the psychology that people only want three things.

07:12 - Matt’s Valuable Free Resource (VFR): To learn more about what you can put in your survey to create impact, click here: http://matthewchampagne.com/MTI

07:50 - Q: How do AI and ChatGPT intersect with surveys? A: My prediction is it's going to be a huge mess to start.

Tweetable Takeaways from this Episode:

“People only want three things-- they want to know their voice was heard, that they made a difference, and how they compare to others.” -Matt ChampagneClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out from the sunshine coast, very sunny indeed, here in Australia joined today by Dr. Matt Champagne. Matt, good day from Down Under, and a very warm- welcome back! You're the Boomerang that has come back to Australia because I think we've interviewed. This is maybe even the third time.

Matt Champagne 00:30

It is the third time. Thanks for having me back, Tom!

Tom Poland 00:33

This is the first time we've had a third-timer, and there's a reason for that, Matt, and everyone who's listening, I should say. Because Matt's the guy who is a marketer, wrapped up in science because he is actually a scientist. He's also an author and a serial entrepreneur. He was named- get this- Technology Visionary by SURVEY magazine for his pioneering work merging psychology and technology to create unique customer feedback solutions. And Matt and I have worked together. I've invited him back not because there are any affiliate commissions involved because there are not,

Discover why you need to first get clear of your beliefs when it comes to setting habits

Learn how you can overcome your default habits or patterns and setting out a clear path for your goals

Understand why you need to accept that the world doesn’t shift for our goals

Resources/Links:

Want to learn how you can build a successful self image? Click here: PeakPerformanceHabits.com/futureself

Summary

Have you been struggling to commit with your goals that you never seem to accomplish anything?

Setting goals can be easy, but sticking to them can be difficult. You can plan all you want but you can only make progress if you ditch your default habits and commit to new ones. Get clear with your beliefs, know your intentions, and set new habits.

Jackie Ulmer is a Mindset and Habits Coach, helping others improve all areas of life by slight edge shifts to their thoughts, then their habits.

Get your pen and paper because you’re in for a big treat on what Jackie has to share about the secrets of success through forming habits. She gives promising tips on how you can finally fully commit to your goal without the stress.

Check out these episode highlights:

02:17 - Jackie’s ideal client: That person that starts January 1 with high motivations to make this year "the ONE year", the big lofty goals are set-- whether they're going to shed those extra pounds or launch a new business, finally write that book, find that perfect person, eat and live more healthy.

03:02 - The problem she helps solve: Most of us have been taught throughout our lives what to think, but we've never actually focused on how to think.

04:33 - The symptoms of the problem: We set goals, but we don't truly then set a clear path to achieve them, including changing those default patterns or those default habits.

06:23 - Clients’ common mistakes before consulting Jackie: We set a goal, and we think that we can just simply change our actions without actually changing our thoughts and beliefs, and habits.

07:19 - Jackie’s Valuable Free Action (VFA): Well just pick one goal! Just start with one. And then think about what are those characteristics and habits of the person who's already achieved that goal.

08:37 - Jackie’s Valuable Free Resource (VFR): Want to learn how you can build a successful self image? Click here: PeakPerformanceHabits.com/futureself

09:02 - Q: How does this relate to entrepreneurs and specifically the sales process? A: Systems run everything. We don't get our goals, we get our habits.

Tweetable Takeaways from this Episode:

“Systems run everything. We don't get our goals, we get our habits.” -Jackie UlmerClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Welcome, everyone to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast here in Australia, joined today by Jackie Ulmer. Jackie, a very warm welcome from Down Under. Where are you hanging out?

Jackie Ulmer 00:22

I'm hanging out in Scottsdale, Arizona where it's sunny and warm and getting warmer.

Tom Poland 00:26

Yeah. You have pretty cold nights there in winter, right? But dry most of the year?

Jackie Ulmer 00:31

Well, cold is relative. I mean, compared to Michigan or somewhere like that-- no. Cold for us? Yes. We have a joke here that you can always tell the nonlocals in February because they're wearing shorts and a T-shirt and all the locals are bundled up.

Tom Poland 00:44

Yeah, it is actually similar here. We have cool, dry, sunny weather where we are, here in Australia, this part of Australia. And you can always tell the tourists because they are having a swim in the sea. And all the locals are walking along with hood...

Discover how to run your business independently and without you

Learn what are the 3 systems you need to achieve that growth you’ve always wanted with more time to spare

Understand the importance of incorporating systems into your business

Resources/Links:

To get more promising advice on how to systematize your business, click here: https://www.chrisgoegan.com/3-systems-guide/

Summary

Do you feel like you don’t have any more time for yourself or your family? Does your business revolve around you?

Having full control of your business does have some advantages but it can also become toxic and ruin your personal life. Integrating a system through engineered marketing can effectively grow your business without the stress and sacrifices from your personal life.

Chris Goegan is the founder of Engineered Growth Systems. He helps entrepreneurs get to multiple 6, 7, or 8+ figures while having MORE time and MORE freedom with Engineered Marketing.

Listen to what Chris has to share on how you can take back your life and run your business freely (and without being dependent on you) through systematizing your business with only 3 powerful systems.

Check out these episode highlights:

02:00 - Chris’ ideal client: Entrepreneurs who want to build a great business. It doesn't matter if they want to get to 6, 7, or 8+ figures, but they're really good at what they do. And they want to make it go big.

02:27 - The problem he helps solve: You know, and this is an interesting one, because it's like, you know how difficult it is, you know, to grow a business? How difficult is it to get leads and sales that close easily?

04:10 - The symptoms of the problem: It just you know, life gets hard. It gets hard and it's a struggle. Like people that tip they're stressed out. They're overwhelmed. They feel like they always have to be on, they always have to perform-- always have to be doing something and never get to the rest of mentally.

04:57 - Clients’ common mistakes before consulting Chris: Well, they do what entrepreneurs do, right? They throw them out against the wall. Like entrepreneurs, we'd love to be busy. We love to do stuff.

06:11 - Chris’ Valuable Free Action (VFA): That's a really tough question for people to answer or to do actually, because it's counterintuitive to the personalities they're wired to do. But the top tip is like, you know what, stop. Just stop and take inventory for a moment.

07:17 - Chris’ Valuable Free Resource (VFR): To get more promising advice on how to systematize your business, click here: https://www.chrisgoegan.com/3-systems-guide/

08:06 - Q: Why am I doing this? A: It's really twofold. It's like my daughter. And look, we have four kids. My oldest daughter is 21 now and I looked at her, she's getting older.

Tweetable Takeaways from this Episode:

“Is your business where you want it to be? Does everything depend upon you? The solution is obvious, sit back and change how you think.” -Chris GoeganClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia here, joined today by Chris Goegan. Chris, good day, sir. A very warm welcome. Where are you hanging out?

Chris Goegan 00:23

I am originally from Canada, but I live in Southern California.

Tom Poland 00:27

Did you move for the people or the weather or both? Or do you just like paying more tax?

Chris Goegan 00:32

I know taxes are more in Canada, more here in California. But no, I moved out here for a girl I went to engineering school. She started three blondes, and she struck here.

Find out how to speak out your message and convert you audience into clients

Understand the importance and difference of educating from activating especially in speaking

Learn how there’s nothing wrong with you and why it’s more about your marketing

Resources/Links:

Want to learn more on how to achieve a talk that converts? Click here: makeyourmark.com/3steps

Summary

Are you struggling with marketing your expertise and want to learn how to use the power of speaking to turn listeners into clients?

Speaking and presenting can be so much profitable and enjoyable only if you’ve got the right audience and that captivating message that will bridge the gap between their problem and your solution.

Krista Martin is the Founder of Make Your Mark and the Six Figure Impact Academy. As a speaker and 7-figure business coach, she teaches her clients how to fill their coaching programs through speaking and scale their business to multiple six figures.

Sit back and grab a snack as you listen to Krista and what she has to share on how you can use your voice as an excellent and promising tool for your marketing to turn your listeners into active, high-paying clients.

Check out these episode highlights:

01:56 - Krista’s ideal client: My ideal client is a coach who's been in business for a couple of years. They're probably bringing in mid-five figures. And they haven't gotten off that "getting clients hamster wheel".

02:32 - The problem she helps solve: The problem that I solve is really helping people or it's when people are unclear about how to convert from their speaking. So they're speaking on the stage, but they're not getting clients.

03:16 - The symptoms of the problem: This would be the person who does want to share their message in a really big way. And they're getting great feedback when they're in front of the room. But again, it's just like you said crickets.

05:38 - Clients’ common mistakes before consulting Krista: One is, I touched on this a few minutes ago, where it's like, over-educating. So they're just pummeling their audience and their meaning well, with content, these four steps, that kind of stuff.

06:48 - Krista’s Valuable Free Action (VFA): What I would encourage anyone who's listening to this saying is, "I really want to share my message. I'm really wanting to grow”, make a list of someone who's gathering your ideal client.

07:54 - Krista’s Valuable Free Resource (VFR): Want to learn more on how to achieve a talk that converts? Click here: makeyourmark.com/3steps

08:24- Q: What is my favorite charity to donate to? A: There's a homeless animal group here in Atlanta, that's "Angels Among Us", and donating to them is really a part of my bigger impact as a company.

Tweetable Takeaways from this Episode:

“One of my secrets to growing quickly was really learning how to leverage other people's audiences.” -Krista MartinClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia where it is indeed sunny, joined today by Krista Martin. Krista, love your stuff. Welcome to the show! Where are you hanging out?

Krista Martin 00:24

I'm hanging out in Roswell, Georgia, just a little bit north of Atlanta.

Tom Poland 00:28

And that's a big place, Atlanta, isn't it? I mean Georgia's a big place.

Krista Martin 00:32

Yes, absolutely.

Tom Poland 00:34

Everything else? Have you lived there long?

Krista Martin 00:37

Oh, I've been here. It feels like I'm a native in the sense I've been here, I hate to say, already 20 years. So pretty much, I guess,

Discover the importance of diagnosing your business before investing in a solution

Learn which one are you amongst the nine different mindsets of sales

Understand the difference between symptoms and causes and how to differentiate them in your business situation

Resources/Links:

To get more FREE tips on how you can multiply your sales faster, click here: http://the guide.vip/

Summary

Have you been experiencing stalled sales, hindered business growth, and undeniable stress that you just don’t know what to do?

Looking at a problem is just the tip of the iceberg. What you need to do is more than that– dive into the root cause and look for a promising solution for it.

Barbara Spector is the CEO of SmartMoves and has spent more than 26 years helping CEOs and business owners with sales transformation and people development in a wide array of industries.

Barbara dives deeper into the iceberg of sales and marketing and shares her amazing insights that can guarantee you multiple closed deals quicker and less stress-free!

Check out these episode highlights:

01:42 - Barbara’s ideal client: We work with, basically, in three arenas, but it's all within the small-to-medium-sized business space. Although we do work with enterprise-sized companies as well, mostly within the small-medium size-- $20 million to 500 million.

02:05 - The problem she helps solve: I'll just talk about CEOs. CEOs are so frustrated right now because their forecasts are inaccurate. And when we talk to them, there are two basic problems.

02:47 - The symptoms of the problem: Well, here's the interesting thing, what companies look at are the symptoms and not the root cause-- there's a difference. So the symptoms might look like, "Oh, we've got a bloated pipeline where our win rates are too low.

04:06 - Clients’ common mistakes before consulting Barbara: Actually, they tell me beforehand, but that's okay. Well, first of all, as I said, they're looking at symptoms, not root causes, which is what we help them to identify.

06:17 - Barbara’s Valuable Free Action (VFA): Well, first of all, if I were having the kinds of problems that we see with CEOs or sales leaders, I would not put people into sales training to fix them. I'd find out what it is.

07:04 - Barbara’s Valuable Free Resource (VFR): To get more FREE tips on how you can multiply your sales faster, click here: http://the guide.vip/

08:02 - Q: Do you believe in the idea that if you can't measure it, you can't fix it? A: That's true! That's a trick question, but that's really where it comes down to.

Tweetable Takeaways from this Episode:

“What companies look at are the symptoms and not the root cause-- there's a difference.” -Barbara SpectorClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Barbara Spector. Barbara, good day! A warm welcome from Down Under. Where are you hanging out?

Barbara Spector 00:23

I'm hanging out in Northern California where it's pretty warm right now. It's perfect weather!

Tom Poland 00:28

You had the delusion of winter, right?

Barbara Spector 00:31

Oh, it was just horrendous, but it got us out of the drought. We've been it for years.

Tom Poland 00:39

Yeah, I'd rather have a bit of wet weather than droughts, that's for sure. Living here in Australia, we know all about that. In fact, Barb is the CEO of SmartMoves and has spent more than 26 years helping CEOs, and business leaders, business owners, with sales transformation. Arguably, the point is the end of the business.

Learn how to differentiate yourself from the rest of the market and turn website visitors into customers

Find out why going hustle mode isn’t always the best answer to your website problem

Understand the importance of putting proof on your site and where should you actually be placing it

Resources/Links:

To get the FREE Golden Glove Cheat Sheet that will make you stand out, click here: mymarketingcoach.com/golden-glove

Summary

Do you want to know how to turn your website visitors into potential promising clients? Are you ready to stand out from the rest and be the best?

Attracting customers and turning them into clients isn’t all about investing in more ads, putting out more content and hustling more. Most of the time it’s about claying the right message together along with a dash of proof!

Terry Dean has helped thousands of clients attract more new customers online since 1996.

Sit back and listen to Terry as he talks about his magic of messaging in marketing and how you can instantly hook up and turn your site visitors into loyal clients.

Check out these episode highlights:

02:24 - Terry’s ideal client: Ideal clients are consultants, coaches, and online course creators looking to attract more clients online, especially with automated systems.

02:48 - The problem he helps solve: Many experts and professionals struggle to clay a clear message that attracts their clients, especially in competitive markets.

03:33 - The symptoms of the problem: Well, if they're getting visitors to their website, and people aren't buying. People aren't contacting them. People aren't calling them, that's a pretty good sign right there.

04:43 - Clients’ common mistakes before consulting Terry: One of the common mistakes I see people make is they go almost into a hustle mode, where they think that they have to do more, more, and more-- publish more content, go on more platforms until they're like totally overwhelmed and burnt out.

06:19 - Terry’s Valuable Free Action (VFA): I call my basic formula for attracting new customers and clients, I call it the "Golden Glove". And there are five steps in that system. And I'm gonna give you one of the steps right here.

08:12 - Terry’s Valuable Free Resource (VFR): To get the FREE Golden Glove Cheatsheet that will make you stand out, click here: mymarketingcoach.com/golden-glove

08:52 - Q: What are the other four steps? A: We don't really have time to reveal them right here.

Tweetable Takeaways from this Episode:

“Anywhere that you make a big promise, you should immediately back it up with proof.” -Terry DeanClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone! A very warm welcome to, yet, another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia joined today by Terry Dean. Terry, the second time around for you. We don't have many guests on the show twice, so you're doing well, sir. Thank you for being here again!

Terry Dean 00:26

I'm honored to be invited back.

Tom Poland 00:29

So, where are you based?

Terry Dean 00:32

Ocala, Florida. It's nice and warm here.

Tom Poland 00:34

Did you say California?

Terry Dean 00:35

Ocala, Florida.

Tom Poland 00:37

Ocala, Florida! Was gonna say California. They're having snow drifts at the moment! Yeah, so that's very, very different. Okay, Florida. Yeah. All right! Thank you for that. So, folks, Terry's got a very pragmatic approach to a subject that is often full of smoke in mirrors, which is marketing. He's helped literally thousands of clients attract new customers online since 1996, almost pre-internet. And most of them must have been in the dial-up days,

Discover and dive deeper into the areas in your life and business that have been limiting your success

Learn the importance of setting up your personal foundation in your work and influence your business

Understand the correlation the effect of finding back your courage and changing the world

Resources/Links:

Want to know how to gain back your confidence and reignite your passion? Click here: https://kendfoster.com/

Summary

Do you want to learn how to channel your courage to unlock your inner genius so that you can give the best to your business and clients?

Having just a business isn’t enough if you’re mentally limiting yourself until the glass ceiling. Without the courage and the right mindset, you’ll only be bound and limited by what you believe in. Have the courage to unlock your i

Ken D. Foster is a keynote speaker, best-selling author, business strategist, and news personality, who owns a broadcast and media production company. He is the executive producer and host of the Voices of Courage Show syndicated on TV, podcast, plus radio and broadcast in 185 countries. He specializes in working with people who are committed to leveling up their lives, maximizing their highest potential, and contributing to making the world a better place.

Listen to what Ken has to share and get back your courage to unlock your inner genius by learning the secrets of success and business growth.

Check out these episode highlights:

02:08 - Ken’s ideal client: An ideal client is anybody that owns a business that is really ready to uplevel that business. They may be stuck in stop-start patterns.

03:41 - The problem he helps solve: Well, the problem I solve is the limitations of the mind. So individuals think that they want to move forward in some area, but there's usually a belief or beliefs, a series of them that we really have to explore and look at.

04:27 - The symptoms of the problem: There's if you have a lack in your life if you have upset and stress in your life if you have relationships that aren't working in your business or your personal life if you have a health issue right now, those are symptoms.

05:15 - Clients’ common mistakes before consulting Ken: You know, I love that question because a lot of people want to make a big difference in the world, that's great. My hat's off to you. I work with a lot of people that are in service in many ways.

06:39 - Ken’s Valuable Free Action (VFA): Well, let me just give you, I wrote this book. It's called, the Courage to Change Everything: Daily Strategies and Essential Wisdom to Awaken Your Inner Genius. It's 440 pages, hardback.

07:36 - Ken’s Valuable Free Resource (VFR): Want to know how to gain back your confidence and reignite your passion? Click here: https://kendfoster.com/

08:30 - Q: What's your message to the world? A: My message to the world is to use this there's nothing stopping you but if you want greater success, you want more love in your life, you want more compassion, more understanding. Then it's time to wake up.

Tweetable Takeaways from this Episode:

“Start with the foundation of you; change you, and the rest will change.” -Ken D. FosterClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you, as ever, from the Sunshine Coast in Australia, joined today by Ken D. Foster. Ken, I know that you live in my favorite part of the whole of North America. Tell folks where you're calling in from.

Ken D. Foster 00:27

Well, I'm in San Diego and yes, it's the most beautiful place on the planet from my point of view.

Tom Poland 00:34

And in Encinitas, right?

Ken D.

Discover the importance of finding and operating in your zone of genius more and more

Learn how you can use your expertise as your superpower and provide value to your audience

Understand why chasing income instead of impact is never the right way to go

Resources/Links:

Want more tips on how to switch that job mindset into an entrepreneurial one? Click here: https://go.douglasjfoley.com/BreakoutBlueprint

Summary

Does your business give you more stress than income? Do you feel like your business has finally hit that glass ceiling and you just don’t know what to do to break through it?

Doug Foley is a best-selling author, entrepreneur, and speaker that is passionate about helping entrepreneurs build a lifestyle business and making a lasting impact in the world.

Dive into the world of entrepreneurship as Doug gives his amazing tips and tricks on how you can navigate through your business without stress and rekindle your passion for change by honing what you’re great at.

Check out these episode highlights:

01:45 - Doug’s ideal client: Entrepreneurs who are looking to make an impact with their business and not just an income.

01:59 - The problem he helps solve: We help entrepreneurs figure out how to scale and breakthrough at each stage of their business, and how they can leverage their business to create a more meaningful lifestyle.

02:57 - The symptoms of the problem: I think most people, especially coming through, you know, the global crisis we came through, they went into this position where they're stuck. You know, they feel stagnant, so some left corporate America to start a job.

04:08 - Clients’ common mistakes before consulting Doug: I think most people chase income instead of impact. And it's really cool until you realize you can make as much money as you want, but you're not finding happiness.

05:17 - Doug’s Valuable Free Action (VFA): One of the biggest things, I would say, for most people is to focus on something called your "ikigai". It's a Japanese principle, you can Google it.

06:26 - Doug’s Valuable Free Resource (VFR): Want more tips on how to switch that job mindset into an entrepreneurial one? Click here: https://go.douglasjfoley.com/BreakoutBlueprint

07:06 - Q: When is the best time to start a business? A: The answer goes back to the Chinese proverb. When's the best time to plant a tree? The honest answer is 20 years ago. The second best answer is now.

Tweetable Takeaways from this Episode:

“There's no perfect business plan. There's no growth hack. The best way to start is to go out there and provide value with the expertise that you have.” -Doug FoleyClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Doug Foley. Doug, a very warm g'day from Down Under. Where are you hanging out, sir?

Doug Foley 00:22

Virginia Beach!

Tom Poland 00:23

And how's the weather in Virginia Beach right now?

Doug Foley 00:26

Yeah, right now, it's beautiful. We've got 60 degrees. Nice and warm. I think Australia is a close 12-15.

Tom Poland 00:33

That's- yeah, it's not bad for the depths of winters.

Doug Foley 00:36

Yeah, I will take it. Listen, I'd rather be there for summer. I can tell you that much.

Tom Poland 00:40

Right. Yeah, I always think if you've got clear skies, you know, that sun shining, it doesn't matter too much how cold it is. Folks, Doug is a best-selling author. He's an entrepreneur. He's a speaker. He's passionate about helping entrepreneurs build a lifestyle business. And, Doug,

Discover the importance of consistency in organic advertising and marketing

Learn how to know if you’ve got that bright shiny object symptom and how you can stop it from taking over your business

Find out how you can avoid being a zombie coach and keep your business busy and alive

Resources/Links:

Want to get your FREE roadmap for success? Click here: https://www.naturalborncoaches.com/

Summary

Do you want to know how you can organically gain more online momentum, more opportunities, and more clients without the paid ads and stress?

An effective marketing strategy isn’t all about investing tons of cash into your ads. The right marketing strategy can come in for free– as simple and easy as that, you just need one more secret right along with you!

Marc Mawhinney helps coaches get more clients (without paid advertising). He achieves this with coaching programs, his podcast “Natural Born Coaches”, his Facebook Group “The Coaching Jungle” and his exclusive print newsletter “Secret Coach Club”.

Find out what is the secret roadmap for success through the power of organic marketing with the winning and amazing tips that Marc has to share.

Check out these episode highlights:

01:35 - Marc’s ideal client: It's really coaches that want to get more clients. And there are really five quick criteria. I look for ones who are action-takers, ones that want to make a big impact out there.

02:04 - The problem he helps solve: It's really coaches who want to get more clients, but organically, not necessarily with paid ads. If they don't want to dump a bunch of money into Facebook ads, or whatever.

02:41 - The symptoms of the problem: Well, what I'm seeing is that they aren't obviously getting the clients that they want, or at least consistently, they might get a client here or there. And then there's a drop for a while and there's ups and downs and everything like that.

03:58 - Clients’ common mistakes before consulting Marc: So like you said, coaches are addicted to personal development, which makes them great to work with because they're just soaking in as much as they can-- programs videos, or everything they can get their hands on.

05:15 - Marc’s Valuable Free Resource (VFR): Want to get your FREE roadmap for success? Click here: https://www.naturalborncoaches.com/

06:37 - Q: What's my opinion on the whole Prince Harry book saga with the book spare? A: My advice would be to spend less time worrying about the Royals and worrying more about your business and how you're going to get it rolling.

Tweetable Takeaways from this Episode:

“If you’re trying to get from point A to point Z, you need to know how you're getting there. You can't just guess and set off to that destination without a map.” -Marc MawhinneyClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a very warm welcome to, yet another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Marc Mawhinney. Marc, good day, mate, from Down Under. Welcome, and where are you hanging out?

Marc Mawhinney 00:23

I am on the east coast of Canada, New Brunswick.

Tom Poland 00:26

East coast-- North, South, West, East. How's the weather right now? It's January 2023. What's happening out there?

Marc Mawhinney 00:33

It's very snowy. We had a snow day yesterday. But, overall, it's been a good winter for January in Canada.

Tom Poland 00:40

All right, good to hear you haven't frozen! Although, your video has that'll come back. Folks, Marc and I have known each other for many years. He helps coaches get more clients without paid advertising. He achieves this with coaching programs,

Enhance your marketing methods to ensure sustainability and long-term results rather than short-term ones

Discover why you should always ask for help, especially when growing your business

Find out the importance of chasing which sales are worth chasing and which ones are not

Resources/Links:

Want to know what’s stopping you from getting more sales? Click here: https://ceosalesstrategies.com/

Summary

Do you want to know how you can turn your sales desires into business realities by chasing the right sales?

Not all sales are worth chasing, and not all things are meant to be done alone. To grow your business and increase your stream of sales (A.K.A. be a part of the top 1% of earners), it’s crucial to know the importance of asking for help or others’ opinions and investing your time into the right things!

Doug C. Brown is the CEO of CEO Sales Strategies. He is the international best-selling author of the book, Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections. He is also a nationally recognized sales revenue growth expert and consultant.

Grab a drink and listen to Doug and his life-changing advice on how you can become part of the top 1% of earners just through the power of honesty and investing your time into the right things.

Check out these episode highlights:

01:21 - Doug’s ideal client: So my ideal client is somebody who's selling, normally a business coach, business consultant, salesperson, solo business owner, or people who even have sales teams.

02:01 - The problem he helps solve: I think the challenge for these people is they have the desire but don't have the skills and knowledge how to navigate their sales processes and sales in general. So they can't be in the top 1%.

02:48 - The symptoms of the problem: Well, the typical symptoms, frankly, all boil down to they're not getting the right results for themselves. And they're working way too many hours. They're frustrated.

04:44 - Clients’ common mistakes before consulting Doug: I think basically, well, they're trying to think that they can accomplish everything in a two-day book or seminar, right? So when they're trying to learn these types of skills, they're trying to do them in a vacuum.

06:05 - Doug’s Valuable Free Action (VFA): Well, I think the first thing is to start with an assessment of self-honesty, assessment, right? So what do you really want? You know, a lot of people are chasing sales, and they're not sure why they're even doing it.

06:56 - Doug’s Valuable Free Resource (VFR): Want to know what’s stopping you from getting more sales? Click here: https://ceosalesstrategies.com/

07:27 - Q: What keeps people stuck from making the money they pursue? A: They think they're in their business and what they're in, they need to be in this client acquisition vs their own service business.

Tweetable Takeaways from this Episode:

“There is a reason that people are in the top 1% vs people who are not, and that really comes down to whether we are being truthful with our goals.” -Doug C. BrownClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Doug C. Brown. Doug, good day from Down Under. Sir, where are you hanging out? Where are you based?

Doug C. Brown 00:21

We are in New Hampshire in the United States and good day to you too!

Tom Poland 00:25

Folks, if you don't know Doug, he's the CEO of CEO Sales Strategies. He's also an international best-selling author of the book, Win-Win Selling, which is music to my ears, and the subtitle of Win-Win Selling is "Unlocking Your Power for Prof...