Marketing The Invisible

Why you’ve got to check out today’s episode:

• Discover how to secure more sales without the fear of being too pushy, aggressive, or salesy
• Find out how you can use your personality style to increase your sales and attract the right clients
• Learn how to stop the “bright shiny object” syndrome and start closing sales through conversations

Resources/Links:

• Want to find out what your personality style is to attract the right clients for you? Click here: https://www.nancyzare.com/alikeability-assessment/

Summary:

Do you keep on trying different marketing tactics but struggle to secure a stable stream of sales?

Marketing doesn’t automatically equate to sales. For you to successfully grow your business, it is important to generate visibility and credibility. But for you to close sales, connecting with prospects through conversations is crucial.

Using psychology, Nance Zare, Ph.D. teaches caring professionals how to get clients without being salesy.

Marketing isn’t enough if you don’t know how to close sales. Sit in and listen to Nance as she shares how to authentically secure more clients without wasting a penny on your marketing. She also talks about how you can use LinkedIn to help grow your business through connecting and conversing.

Check out these episode highlights:

• 02:17 - Nancy’s ideal client: It is that smart, caring professional who is invested in his or her occupation to have that advanced degree perhaps a certification or license.

• 02:43 - The problem she helps solve: The problem I solve is that these people are shy about self-promotion. They don't want to be pushy and aggressive, as you suggested. And at the same time, they need to make a good living. 

• 03:39 - The symptoms of the problem: As I mentioned a moment ago, they have some sort of credential that enables them to give their service. They believe that no one taught them in the school or the training program they attended how to market, run a business or perhaps sell.

• 05:26 - Clients’ common mistakes before consulting Nancy: I believe that they suffer from what's called the "bright shiny object" syndrome. In other words, they are lured by marketing messages that say, "You can 10x your income. You can make 10k a month by just following our techniques."

• 06:52 - Nancy’s Valuable Free Action (VFA): So the tip has to do with reading LinkedIn profiles. You know, we look at somebody's profile usually when we don't know them, maybe they're on our calendar. But what are we looking at?

• 08:42 - Nancy’s Valuable Free Resource (VFR): Want to find out what your personality style is to attract the right clients for you? Click here: https://www.nancyzare.com/alikeability-assessment/

• 09:23 - Q: Who am I as an individual? A: I'm very heart-centered and spiritually based. And I think that the people who work with me likewise gravitate to somebody who is also heart-centered and cares about people.

Tweetable Takeaways from this Episode:

“Marketing fills the sales funnel, as you know. It should generate visibility and even credibility. But in order to close sales, you're going to have to have a conversation with that prospect.” - Nancy Zare



Why you’ve got to check out today’s episode:

• Find out how you can start and monetize your knowledge through a successful Internet business
• Learn what is a “hybrid product” and how you can create your own while saving time 
• Understand the importance of consistency in promoting your product online and growing your business

Resources/Links:

• Want to know how you can sell digital products without stress? Click here: https://www.makeonce.com/

Summary:

Do you want to know how you can sell your knowledge and expertise online without sacrificing your time, money, and efforts?

In order for you and your Internet business to get the success it deserves, it is important to create a digital product that can solve your audience’s problems while building a subscription community around it.

Mike Gowans is an expert in launching, growing, and monetizing digital businesses and memberships.

Sit back and tune in to Mike’s amazing insights as he talks about how you can monetize your knowledge into a successful Internet business.

Check out these episode highlights:

• 01:24 - Mike’s ideal client: There are two real kinds of ideal clients. There's the one person that is trying already. They already decided they want to sell information online. 

• 02:36 - The problem he helps solve: The big problem with a lot of them is that they're just overthinking things. They're making it more complicated than it needs to be.

• 05:30 - The symptoms of the problem: You've tried to sell things online. I mean, I did all that. Tried everything-- MLM. I mean, I had a ton of different jobs. And you said something like, "Hey, you're actually doing the thing each day, so that you're showing them how to do that."

• 05:30 - Clients’ common mistakes before consulting Mike: People, the problem, the big one that they have that I see, or where they know that they need this, is they don't have any consistency. And there are all kinds of things happening that don't need to be happening, like they're buying little software, or they're doing all this stuff.

• 07:30 - Mike’s Valuable Free Action (VFA): They think they need to create the product before they sell it. The thing you want to do is just like an architect-- lay out the plan, get the model made, get the blueprints made, and sell that blueprint, sell that model.

• 08:01 - Mike’s Valuable Free Resource (VFR): Want to know how you can sell digital products without stress? Click here: https://www.makeonce.com/

• 08:48 - Q: Where do you start? A: The thing I would say is what problem do you want to solve? Figure out a problem that you actually get excited about solving and then start solving it for people.

Tweetable Takeaways from this Episode:

“Figure out a problem that you actually get excited about solving, and then start solving it for people.” -Mike Gowans

Why you’ve got to check out today’s episode:

• Discover how you can make your unique value proposition more attractive so that it can dominate the market
• Learn what’s the best marketing strategy for you that can give you organic and long-lasting results
• Understand why you can’t be ignorant of changes if you want your revenue to grow

Resources/Links:

• Want to know more on how to authentically and permanently increase your revenue? Click here: https://www.christophersalem.com/

Summary:

Do you want to know what you can do to increase your revenue and make an impact on your KPIs without the stress?

Growing out your business won’t be possible if you’re not open to innovation and new ideas. Constant communication, openness to help, and removing ignorance can be your stepping stones to increasing your business growth, and revenue and becoming a trusted advisor in your business as well.

Christopher Salem is a Business Growth Strategist. His weekly radio show, Sustainable Success, is a part of the Voice of America Influencers Channel.

Watch out for Chris’ amazing insights and top tips on how you can increase your profit and grow your business by being a trusted advisor in your business.

Check out these episode highlights:

• 01:54 - Chris’ ideal client: My ideal client is going to be someone who is open-minded, number one, meaning that they know their business. They probably have a lot of experience but are open to new ideas

• 02:24 - The problem he helps solve: The problem I solve is exactly that! Whatever could be better in their business. That could be revenue. That can be the net profit margin. A combination of both.

• 03:21 - The symptoms of the problem: There can be, obviously, that their revenue is stagnant. It hasn't been growing. The net profit margin could stay the same or worse, regressing, compared to the average.

• 04:51 - Clients’ common mistakes before consulting Chris: It comes down to either-- one, first lack of awareness or ignorance in itself. They're not open to new ideas. 

• 06:15 - Chris’ Valuable Free Action (VFA): I would say that first, look at whether their communication is working or not working. Could it be better? 

• 07:10 - Chris’ Valuable Free Resource (VFR): Want to know more on how to authentically and permanently increase your revenue? Click here: https://www.christophersalem.com/

• 07:52 - Q: What is the number one key revenue and profit strategy that businesses should look at before deploying other revenue and net profit strategies? A: I'll make it very simple. It is your unique market-dominating decision or a unique value proposition.

Tweetable Takeaways from this Episode:

“Everything starts with strong communication where it's not based on assumption and speculation, but when it's specific, clear, and concise.” -Christopher Salem

Why you’ve got to check out today’s episode:

• Discover what is the promising “painless prospecting” and how you can practice it in your business
• Learn how you can turn conversations into customers by disregarding the “numbers” mentality 
• Understand how you can become the sales prey and let your prospects come to you instead

Resources/Links:

• Want to learn a more effective way to prospect clients? Click here: https://www.conversedigital.com/

Summary:

Are you tired of selling and selling but nothing seems to be working?

Selling isn’t to be scary and tiring, especially in a digitally-centric world. Establishing relationships and connecting with your audience is a crucial step in increasing your sales. Introduce yourself, get connected, and feed them the information they might need.

Tom Martin, the author of The Invisible Sale, is a no-nonsense, straight-talking 30-year vet of the sales and marketing business who favors stiff drinks, good debates, and helping people and organizations turn conversations into customers.

Take a break and listen to Tom’s amazing insights on how you can skip the sales stress and turn your simple conversations into some promising sales!

Check out these episode highlights:

• 02:01 - Tom’s ideal client: We have two. The first is agencies that lack efficient, effective, or ongoing business development programs in place, and we help them create those. 

• 02:57 - The problem he helps solve: It really comes to the two places. In the agency world, it tends to be the problem we solve is that agencies often are owned by people who don't think they're very good at selling, don't know how to sell, and maybe dislike it because it makes them feel like a used car salesman. 

• 05:24 - Clients’ common mistakes before consulting Tom: If it's in the agency world, they'll hire a rainmaker, a salesperson for the agency, and that usually, more often than not, completely backfires.

• 07:29 - Tom’s Valuable Free Action (VFA): A top tip is to pick five people you want to work with, spend some time and research, and learn everything. You stalk them and learn everything you can about them.

• 08:14 - Tom’s Valuable Free Resource (VFR): Want to learn a more effective way to prospect clients? Click here: https://www.conversedigital.com/

• 08:58 - Q: How do you stay cool when you're in 100 and some degree weather, nonstop, all day, every day? A: You jump in your pool. You buy lots of ice and throw it in the pool because even the darn cool water's hot!

Tweetable Takeaways from this Episode:

“Continue building a relationship. Eventually, you'll find an opportunity to start selling. And when you do, you'll find a much better success rate.” -Tom Martin

Why you’ve got to check out today’s episode:

• Discover the importance of bringing core values into your sales culture
• Learn why sincerity and authenticity are your superpower in sales amidst AI content
• Find out how can you increase your sales through the bottom-up approach

Resources/Links:

•  Want to learn how to boost your sales through the power videos? Click here: https://www.danjourdanvideo.com/

Summary:

Do you want to switch up your sales game and effectively increase your revenue for your company?

In a world where AI is slowly rising, most content can already be written by AI or be computer-made. Despite these trends and new innovations, authenticity and sincerity will always be the superpowers of humans that AI can never replace. Blending your core values into your work culture and keeping authenticity in sales is the key to increasing your revenue.

Dan Jourdan works with companies that are having problems getting new customers.

Get your pen and paper ready with what Dan has to share on how you can get off that sales plateau and increase your profit through the power of authenticity, sincerity, and kindness.

Check out these episode highlights:

• 01:24 - Dan’s ideal client: Service companies with at least three salespeople. And by service company, I mean, companies that do work in people's houses-- roofers, H-back, plumbers. People like that are really awesome businesses.

• 02:27 - The problem he helps solve: Generally lackluster sales performance from people. It's a pariah that people have an attitude of what's- I say, I love the sales business. I love making friends with strangers.

• 03:12 - The symptoms of the problem: All those things could be happening. But there's a general feeling of "blah". There's high turnover. There's a very low kind of buy-in to the company and the culture. 

• 04:49 - Clients’ common mistakes before consulting Dan: There are two answers to it. One is they do too much. Meaning they start top-down and say, "We're going to reinvent an entire process here and do all the red Bobs in the sales ops and get the whole offers."

• 05:56 - Dan’s Valuable Free Action (VFA): So the one tip when cold calling and meeting somebody new, is never to say, "Hi, how are you doing today?" because they know it's a cold call, and they'll put up their defenses. Instead, you use the seven magic words, which are, "I wonder if you could help me."

• 07:32 - Dan’s Valuable Free Resource (VFR): Want to learn how to boost your sales through the power videos? Click here: https://www.danjourdanvideo.com/

• 08:08 - Q: What about AI? A: That's the challenge that all salespeople are having to kill. Their life is going to be changed by this whole thing. It's actually such a plus for you. 

Tweetable Takeaways from this Episode:

“While I think that cold calling is probably the worst way to get a customer, it's probably the best way to learn how to sell.” -Dan Jourdan

Why you’ve got to check out today’s episode 

• Find out the power and advantage of planning everything out rather than planning none
• Understand why it’s better to invest in a professional rather than an amateur 
• Learn how you can effectively align your goals and plans with your team

Resources/Links:

• Want to know how to create a strategy that effectively works for you and your team? Click: https://www.info.growthinstitute.com/opsp/MTI

Summary

Do you want to know how you can 10x your impact without all the stress and drama?

We may have big plans for our team, but not until you have a simple yet effective strategy to execute it, you’ll have a hard time aligning it with your team. This can later on cause drama and tension. To effectively increase your impact (even by 10x) and have less drama, you need to plan everything, even the unexpected things.

Daniel Marcos is the co-founder and CEO of Growth Institute, the leading online education company for C-level executives at fast-growing firms. He is a keynote speaker and a CEO Coach with a mission to help 1 million entrepreneurs scale their impact and reduce drama.

Come and join Daniel as he talks about how you can build a better impact and avoid that unnecessary drama by thorough planning. He also shares his tips on how you can get your team aligned by building a simple yet effective strategy. 

Check out these episode highlights:

• 02:45 - Daniel’s ideal client: We serve mid-market companies and small startups that they really want to scale. If you want to 2x or 3x your company in the next couple of years, we're the guys that help you do that.

• 03:33 - The problem he helps solve: We help them to solve really main two things-- get the right strategy, and get everyone on the same page. And then some disciplines process and everything to help implement it correctly. 

• 05:08 - The symptoms of the problem: Everything that happens that is not planned creates trouble. What we do is we- that's when they call us. When they have a lot of drama. 

• 06:44 - Clients’ common mistakes before consulting Daniel: The first one is they don't have the strategy in a simple and clear format that makes sense for everyone to understand. So we work a lot with strategy.

• 08:39 - Daniel’s Valuable Free Action (VFA): Take the time to write a plan. So, as an example, as I said earlier, people say, “I want my team to be on the same page.” And they said, "Show me the page." They don't have their strategy written on one page. 

• 09:28 - Daniel’s Valuable Free Resource (VFR): Want to know how to create a strategy that effectively works for you and your team? Click: https://www.info.growthinstitute.com/opsp/MTI

• 10:00 - Q: Usually, as leaders, we wake up kind of late with an alarm. And then we have a lot of drama in our personal life, going to the office. And then we get to the office, we bring a lot of drama to our teams, I always wake up two hours before I need to engage in business. 

Tweetable Takeaways from this Episode:

“You're going to have a great idea, but if you cannot implement it, it's not worth it.” -Daniel Marcos

What You'll Learn From this Episode:

• Learn the advantages of incorporating AI into your team
• Discover how you can use AI as another helpful virtual assistant for your business
• Understand what are the steps for you to build an AI specifically catered to your business needs

Resources/Links:

• Want to find out how you can transform your marketing in just minutes? Click here: https://www.aipersonamethod.com/

Summary

Have you and your employees been feeling overworked, uninspired, and tired of all the work?

With the growing technological advances made available yearly, Artificial Intelligence (AI) has been one of the most powerful tools to be created. The potential AI holds could help lessen the stress and workload while understanding your business and target market. You could stop doing what you hate, and start on what you love.

Jeff J. Hunter is a successful entrepreneur and former Fortune 500 IT Project Manager with a passion for helping businesses achieve success by leveraging AI and building remote teams.

Take a break and listen to Jeff’s amazing insights on how AI can supercharge your business and unlock its full potential while targeting the right audience. He also shares his tips on how you can start creating a human-like AI fitting to your business needs and goals.

Check out these episode highlights:

• 02:17 – Jeff’s ideal client: Well, my ideal client is somebody who either is a business owner or maybe, a digital marketing consultant, agency owner, maybe they’re a coach consultant. And they’re tired of trying to find people to do things for them.
• 04:40 – The problem he helps solve: The problem is that we’re in an ever-growing space where it’s always hard to find the right talent and technology is complicated.
• 06:29 – The symptoms of the problem: Some of the common things to notice are if you always feel overworked, don’t have enough resources, or have repetitive things. That’s going to be the easiest thing to get off your plate.
• 06:29 – Clients’ common mistakes before consulting Jeff: Some of the common mistakes that people use are they’ll download those like prompt packs. You can’t go on Facebook without seeing somebody’s “Download my 3000 prompts” or whatever.
• 07:20 – Jeff’s Valuable Free Action (VFA): I’m going to go back to what I just said– treat the AI like a human, build it like a human. Think about what the elements are. Here are six things that everyone should know.
• 08:25 – Jeff’s Valuable Free Resource (VFR): Want to find out how you can transform your marketing in just minutes? Click here: https://www.aipersonamethod.com/
• 09:18 – Q: Why the heck do you have all these hats back there? A: As an entrepreneur, we wear a lot of hats. So every single one of these has to be on my wall.

Tweetable Takeaways from this Episode:

“If somebody really can replace a lot of their team with AI, it means that their team probably wasn\'t that valuable in the first place, or you built the wrong team.” -Jeff J. Hunter

Gain insights from Tom's 30 years of experience and 600 OPN partners, learning from his mistakes and understanding why certain OPN promotions work while others don't Discover the concept of Other People's Networks (OPN) and how it can be leveraged to get new clients for free in just two hours per week Understand the importance of identifying and qualifying good OPN partners, and how to approach them to set up mutually beneficial partnerships Get practical steps to get started with OPN, including setting up an email list, developing a lead magnet, and outsourcing the identification and qualification process to a freelancer Resources/Links: Get BULK New Clients Each Month In Only Two Hours Per Week FREE book. Click here: https://gettomsbook.com/ Summary Are you struggling to generate new clients for your business? Do you want a proven marketing strategy that can bring in leads consistently? Look no further! Introducing Other People's Networks (OPN), a revolutionary marketing system that can help you get new clients for free in just two hours per week. Imagine having other people promote your free offer to their email subscribers, generating a flood of new client inquiries every month. With OPN, you can tap into the power of other people's networks and leverage their email lists to reach your ideal clients. By creating a valuable free offer that features your expertise, you can entice potential clients to take action and book a time to chat with you about becoming a client. Don't miss out on this opportunity to transform your marketing and grow your business. Get your hands on the book "Other People's Networks" by Tom Poland, a multiple bestselling author and marketing expert. In this book, Tom shares his step-by-step system for implementing OPN and provides real-life case studies of its success. Check out these episode highlights: 00:10 - Discover the power of other people's networks (OPN) and how it can revolutionize your marketing strategy 00:45 - Learn how OPN can help you get new clients for free in just two hours per week 01:03 - Uncover the secrets of other people's networks and how they can generate a steady stream of client inquiries 02:32 -Real-life examples of how OPN has worked exceptionally well for businesses in various industries 04:34 - Avoid common mistakes when implementing the OPN system and maximize your results 08:09 - Understand the key differences between OPN and traditional joint ventures and why OPN offers more control and accountability 10:34 - Start now and take advantage of OPN to grow your email list and generate bulk inquiries each month 12:44 - Gain insight into the catalyst that led to the discovery of OPN and the potential it holds for your business 15:29 - Identify good OPN partners and leverage their networks to reach your target market effectively 18:12 - Take a sigh of relief as you realize that you don't have to initiate anything in the OPN process 19:08 - Get started with OPN by setting up your email list, developing a lead magnet, and enlisting the help of a freelancer 20:00 - Don't miss out on the launch of "other people's networks" by Tom Poland and learn the step-by-step system to harness the power of OPN Tweetable Takeaways from this Episode: “You've got to get yourself an email list, that's your ticket to entry into the OPN game.” -Tom PolandClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Uwe Dockhorn 00:10 Welcome to an interview with my mentor, Tom Poland. Hi, Tom. And it's a pleasure talking to you today. How you doing Tom Poland 00:17 Today? It's a pleasure talking with you as well. I feel like spiritual one. Well,

Discover why is it better to copy something that’s been working rather than being original

Learn the advantages of having a swipe file and how can use it to write a star-seller copy

Understand why looking for copywriters in-house isn’t always the best solution to your bad sales

Resources/Links: Want to learn more about how to write copy that drives sales?

Click here: bly.com Summary Do you want to learn how to write a copy that actually sells without the stress? Writing copy isn’t supposed to be difficult if you have the right people and techniques for the job. An effective copy can be modeled from something that is already working, rather than original. Robert Bly is a freelance copywriter and author of 100 books. Grab a pen and take down notes as Robert talks about what differs from a copy that’s just good from one that works and actually sells. He also shares how you can write your own A-level copy that guarantees engagement and sales! Check out these episode highlights: 02:21 - Robert’s ideal client: My ideal client is twofold. Number one, I only work with clients that are direct response or direct marketers that could be online. It could be multi-channel. 03:41 - The problem he helps solve: The standard answer would be getting more sales, more clicks, or conversions. But the problem that clients really have is they tell me I can't get a copy anywhere that's right. 04:55 - The symptoms of the problem: The two symptoms. One is the obvious-- bad numbers. They say, "I ran this Google campaign." "Send it to my landing page." And it's like zero or it's very low! 05:58 - Clients’ common mistakes before consulting Robert: Here's what I think a lot of clients quite naturally, and I think it's fine, will inhouse. They have staff or employees who will write their own copy. 07:18 - Robert’s Valuable Free Action (VFA): If they want to write better copy and do it themselves, or have someone on their staff do it, that copywriter should keep what we used to call in the good old days, I don't know if you use this today, a "swipe file". 08:58 - Robert’s Valuable Free Resource (VFR): Want to learn more on how to write a copy that drives sales? Click here: bly.com 10:02 - Q: How do you get from B-level copy to A-level copy? And really stand out as a copy. A: I think the quick definition of A-level copy is it's a big idea. In other words, it's not "seven reasons to buy a garden hose". Tweetable Takeaways from this Episode: “It's better to model after something that you know is working than to be brilliantly creative and original.” -Robert BlyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia. I'm joined today by Robert Bly, a.k.a. Bob. Welcome, sir! A good day from Down Under. Where are you hanging out? Robert Bly 00:22 I am hanging out, as I always do, in New Jersey, on the east coast of the USA. Tom Poland 00:27 New Jersey Turnpike, they've been John Malkovich. Right? Robert Bly 00:30 That is one of our major roads. The Turnpike, and the parkway, Tom Poland 00:35 Not a fun place to get dropped out onto the sidewalk, probably, but anywho! So how do you- I mean, in New Jersey, you're really close to New York, right? Robert Bly 00:42 Very close to New York. And if there was no traffic, it could literally be a 15-minute drive. But, these days, there's always traffic. Tom Poland 00:51 So is New York like a big brother to New Jersey? Is that sort of chip-on-the-shoulder thing between the two that sometimes there's a sibling rivalry? Robert Bly 00:59 Yeah,