Content Marketing for Coaches: Build Authority & Attract Clients
Content marketing is one of the best ways for endurance coaches to establish authority, build trust, and attract new clients. In this episode, we explore how to create and share valuable content across blogs, videos, social media, and podcasts to connect with your audience and ultimately grow your business.

Key Topics Covered:

• Overcoming Resistance – How self-doubt, perfectionism, and procrastination hold you back.
• Don't Obsess Over Quality at the Start – Get your content out there and improve over time.
• Consistency is Everything – Content marketing works like training: structured and consistent.
• Preparation & Content Planning – Have a list of ideas ready to keep creativity flowing.
• Types of Content for Each Stage of the Buyer’s Journey: 
  • Awareness Stage: Educational blog posts, short videos, and training tips.
  • Consideration Stage: Case studies, deep-dive blogs, and webinars.
  • Decision Stage: Success stories, coaching comparisons, and behind-the-scenes content.
• Short vs. Long-Form Content – Use short-form for attention and direct to long-form for depth.
• Repurposing Content – Maximize reach by adapting content across platforms.

Key Takeaways:

• Content marketing builds trust over time—essential for attracting new coaching clients.
• Just publish! Quality improves with consistency and experience.
• Structure content like a training plan—scheduled and intentional.
• Use multiple formats (blogs, videos, podcasts) to reach different audience preferences.
• Plan ahead: Keep a running list of content ideas to avoid creative roadblocks.

Next Steps:

• Create a content idea list (Notion, Google Sheets, or a project management tool).
• Schedule time for content creation each week.
• Start small, stay consistent, and refine your approach as you go.

👉 Related Blog Posts:

• Selling Sawdust: Repurposing Your Content Efficiently
• Creating Blog Posts with an AI Assistant

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here