🚀 New Coaching Dashboard Sneak Peek!

We’ve just rolled out the first part of our brand-new Coaching Dashboard — designed to give you a fast, clear snapshot of multiple athletes’ training, events, and recent work in one place. In this video, I walk you through:

✅ Adding up to 10 athletes for side-by-side tracking
✅ Viewing upcoming workouts, training plans, and events
✅ Checking recent activity with quick access to full workout analysis & messaging
✅ How this looks for both coaches and athletes on web and (soon) in the mobile app

This is part one of a multi-stage release — editing workouts directly from the dashboard and more features are on the way.

💬 Your feedback is key! Let me know what you’d like added or changed before the next release.

More info in the full release

https://build.trainingtilt.com/announcements/new-split-dashboard-release-1

In this video/podcast, I discuss the recent Ironman x TriDot split and its implications for the coaching industry. Here are the key points:

• The Breakup: TriDot ended its partnership with Ironman, pulling the Ironman U certification program and launching their own coaching institute.
• The Real Issue: Coaches were never the priority. Both TriDot and Ironman have athletes as their primary customers, with coaches more as a means to an end.
• Platform-Agnostic Education: Coach education should be independent of any platform. Coaches should be able to use any tools—whether pen and paper, Google Sheets, or a coaching platform—and still access high-quality education.
• The Control Problem: When education is tied to a platform's sales funnel, it stops being about coaching and starts being about control. Coaches need education that empowers them, not locks them into one system.

I’ll dive deeper into why coach education must be platform-agnostic and what we can learn from this split.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, I unpack one of the most misunderstood tools in the business toolkit: paid advertising.

A lot of coaches think paid ads are the shortcut to filling up their roster or selling out their programs—but that’s only part of the story (and honestly, the least effective part when done in isolation).

I dig into:

• Why paid ads shouldn't be your whole strategy, but rather a distribution channel for your existing content, lead magnets, webinars, and partnerships
• The three types of ads you should be thinking about: lead generation, brand awareness, and direct sales—and how using them out of order wastes your budget
• How to create and use lead magnets that actually attract and pre-qualify the right kind of clients
• The biggest mistakes coaches make with targeting and how to narrow your audience for better results
• Whether or not to hire an ad manager, and why you still need to stay in the driver's seat

If you’ve been throwing money at Facebook or Instagram ads without much to show for it—or you’ve been hesitant to try them at all—this episode will give you the clarity and strategy you need to make smarter moves.

🎧 Listen, take notes, and walk away with a game plan that aligns with everything you’re already doing in your coaching business.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

How to Build Trust and Get Clients Through Communities (Without Being Salesy)

If you’ve ever wondered how to actually get clients without constantly promoting yourself, this episode is for you.

We’re diving into the idea of building trust within the communities where your ideal clients already spend their time—whether that’s online in Facebook groups or Strava clubs, or in person at local races, expos, or club runs.

In this episode, you’ll learn:

• Why showing up to help is more powerful than pitching your services
• The difference between online and offline communities (and how to use both)
• How to engage in a way that builds trust and positions you as the go-to expert
• Where to find endurance-specific communities, both digital and local
• The dos and don’ts of sharing links or mentioning your services

This approach is all about playing the long game—creating meaningful connections and showing up consistently, without coming across like a walking ad.

🎧 Whether you're a running coach, triathlon coach, or in the endurance space in general, this one’s packed with simple, actionable advice that will help you get visible in a way that actually works.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

We’ve just shipped a bunch of quality‑of‑life improvements to the Training Tilt mobile apps! Both Android and iOS are rolling out now (iOS finishing its staged release over the next few days), and White‑Label/Ultimate Plan customers will see their custom apps update in the coming week.

In this episode, I walk you through:

• Bug fixes

– Calendar now always jumps to today instead of sometimes scrolling randomly

– Social‑group image uploads on Android work again

– Workout‑description links are clickable on every device

• Workout detail screen overhaul

– New header with title, duration & intensity summary

– Structured chart supports multiple targets per interval

– “Send to device” and downloads dropdown right up top

• Inline videos & recipes

– All linked media appears right below the workout—no extra taps

• Tab reorganization

– Downloads moved into Details, map moved into Analysis

– New standalone tabs for Conversation, Feel Score, and Actual Perceived Exertion

• Conversation‑style comments

– Workout comments now live as threaded conversations, matching the web app

• Client Notes go mobile

– Full “Client Notes” conversation UI, private (yellow) vs. client‑visible notes

– Coaches and clients can both chat in‑app, plus switch between multiple clients

– Web app also gets the new conversation view under Communication (off by default for now—toggle it on in Settings)

What’s next?

I’m gearing up to polish social groups and group chat over the next few weeks, then bring our web‑only “Performance” analytics into the apps. Got a feature in the web app you’d love on mobile? Let me know—I’ll scope it and see what’s involved.

Enjoy the update, and happy coaching!

— Cam

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Unlock the power of webinars to grow your coaching business!

In this episode, I break down exactly why live webinars are such a game changer for coaches — whether you’re helping runners avoid common training mistakes or guiding triathletes on race-day fueling. Webinars let you connect with potential clients in real-time, share valuable insights, and build genuine trust (way more than static content ever could).

I’ll walk you through the WAVE Framework (Welcome, Align, Value, Engage), so you can structure your webinar like a pro and keep your audience hooked from start to finish.

We also talk promotion strategies (even if you’re starting with a tiny email list), how to repurpose content you already have, and how to close with a strong, time-sensitive offer that actually gets people to take action.

Whether you’re thinking about your first webinar or looking to improve your next one, this episode will help you create sessions that feel authentic, valuable, and get results.

👉 Ready to level up? Tune in now and start planning your next webinar!

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we dive into why email marketing is still one of the most effective tools coaches can use to build deeper relationships and grow their business — without feeling pushy.

Key points we cover:

• Why email is making a big comeback while social media gets noisier
• How often you should really be emailing your list (spoiler: more than you think!)
• How to create lead magnets that your ideal clients actually want
• Why unsubscribes are not the enemy — they’re a gift
• The importance of subtle, friendly calls to action
• How to stay top of mind and build long-term trust through consistency

Whether you're just starting to build your list or trying to get more confident hitting 'send', this episode will help you shift your mindset and take action.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Challenges are powerful, structured programs designed to engage and motivate participants while highlighting your coaching expertise. They serve as an effective entry point for potential clients, offering a taste of your coaching style and helping athletes prepare for specific goals or local events.

In this episode, we discuss how to design impactful fitness challenges that attract your ideal audience, from beginners looking to build confidence to seasoned athletes targeting higher performance levels. We cover the essential steps for creating successful challenges:

1. Designing Your Challenge
   • Align challenges with your expertise and participants' specific needs.
   • Set clear, achievable goals with structured, easy-to-follow daily activities.
2. Pricing Strategies
   • Choose between free, low-cost, or tiered pricing based on your audience's perceived value and your goals for audience building.
3. Promotion Techniques
   • Leverage social media, email marketing, and community platforms like Facebook Groups.
   • Offer incentives for early registration.
4. Effective Management
   • Communicate clearly, regularly engage participants, and foster community interaction.
5. Upselling Premium Coaching Services
   • Provide clear, enticing next steps for participants to transition smoothly into premium services with special offers or personalized follow-up.

Key Takeaways:

• Use challenges to attract and build trust with potential clients.
• Connect challenges to local events for increased relevance.
• Design your challenges as a natural stepping stone toward your comprehensive coaching offerings.

Tools Mentioned:

• Facebook Groups
• Email marketing platforms
• Training Tilt for managing digital workouts and group programs

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Challenges are powerful, structured programs designed to engage and motivate participants while highlighting your coaching expertise. They serve as an effective entry point for potential clients, offering a taste of your coaching style and helping athletes prepare for specific goals or local events.

In this episode, we discuss how to design impactful fitness challenges that attract your ideal audience, from beginners looking to build confidence to seasoned athletes targeting higher performance levels. We cover the essential steps for creating successful challenges:

1. Designing Your Challenge
   • Align challenges with your expertise and participants' specific needs.
   • Set clear, achievable goals with structured, easy-to-follow daily activities.
2. Pricing Strategies
   • Choose between free, low-cost, or tiered pricing based on your audience's perceived value and your goals for audience building.
3. Promotion Techniques
   • Leverage social media, email marketing, and community platforms like Facebook Groups.
   • Offer incentives for early registration.
4. Effective Management
   • Communicate clearly, regularly engage participants, and foster community interaction.
5. Upselling Premium Coaching Services
   • Provide clear, enticing next steps for participants to transition smoothly into premium services with special offers or personalized follow-up.

Key Takeaways:

• Use challenges to attract and build trust with potential clients.
• Connect challenges to local events for increased relevance.
• Design your challenges as a natural stepping stone toward your comprehensive coaching offerings.

Tools Mentioned:

• Facebook Groups
• Email marketing platforms
• Training Tilt for managing digital workouts and group programs

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Content Marketing for Coaches: Build Authority & Attract Clients
Content marketing is one of the best ways for endurance coaches to establish authority, build trust, and attract new clients. In this episode, we explore how to create and share valuable content across blogs, videos, social media, and podcasts to connect with your audience and ultimately grow your business.

Key Topics Covered:

• Overcoming Resistance – How self-doubt, perfectionism, and procrastination hold you back.
• Don't Obsess Over Quality at the Start – Get your content out there and improve over time.
• Consistency is Everything – Content marketing works like training: structured and consistent.
• Preparation & Content Planning – Have a list of ideas ready to keep creativity flowing.
• Types of Content for Each Stage of the Buyer’s Journey: 
  • Awareness Stage: Educational blog posts, short videos, and training tips.
  • Consideration Stage: Case studies, deep-dive blogs, and webinars.
  • Decision Stage: Success stories, coaching comparisons, and behind-the-scenes content.
• Short vs. Long-Form Content – Use short-form for attention and direct to long-form for depth.
• Repurposing Content – Maximize reach by adapting content across platforms.

Key Takeaways:

• Content marketing builds trust over time—essential for attracting new coaching clients.
• Just publish! Quality improves with consistency and experience.
• Structure content like a training plan—scheduled and intentional.
• Use multiple formats (blogs, videos, podcasts) to reach different audience preferences.
• Plan ahead: Keep a running list of content ideas to avoid creative roadblocks.

Next Steps:

• Create a content idea list (Notion, Google Sheets, or a project management tool).
• Schedule time for content creation each week.
• Start small, stay consistent, and refine your approach as you go.

👉 Related Blog Posts:

• Selling Sawdust: Repurposing Your Content Efficiently
• Creating Blog Posts with an AI Assistant

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here