All coaches know how powerful referrals from their existing customers are for attracting new clients. But most coaches leave it up to chance. The concept of one of your customers telling other people about you is related to the marketing term “Social Proof”

Social proof is essential in building trust and credibility with potential clients by showcasing the real-world success of people similar to them. This approach highlights the effectiveness of your coaching and makes it relatable, increasing the likelihood of engagement. By sharing testimonials and case studies from clients who mirror your target audience, you underline the practical benefits of your services and enhance your appeal, motivating potential clients to choose you for their coaching needs.

What’s covered in this episode

• Understanding Social Proof: The power of showing real results from real clients.
• Client Success Stories: How showcasing the achievements of others can attract new clients.
• The Psychology Behind Social Proof: Why we trust services that others like us have benefited from.
• Choosing the Right Clients for Testimonials: Strategies for selecting clients whose stories will resonate the most.
• Approaching Clients for Testimonials: Tips on how to ask for testimonials to ensure authenticity and ease for the client.
• Optimal Placement of Testimonials: Where to share client stories for maximum impact, including social media, your website, and during direct engagements.
• Multi-Medium Sharing: Using videos, written testimonials, and case studies across various platforms to showcase client success.
• Actionable Steps: Practical tips on how to collect and utilize testimonials effectively.
• Templates: A simple template you can send to your clients is included in the blog version

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here