Adam Kitchen has played in both camps: merchant and agency. And that has helped him approach email marketing with a very customer centric perspective.

As a Manchester United fan, living in Liverpool, Adam is no stranger of going against the grain.

Now? Now he is trying to give email back its rightful spot as a distribution channel in a world where most merchants and agencies are making email a sales channel that only brings short term wins.

Tune in this episode with a pen and paper, some serious knowledge is being dropped.