The game of eCommerce is changing, and so are the tactics to acquire more customers using paid media channels. Dennis Yu and Valentin Radu shared some great insights that you might find useful about using creatives to improve customer acquisition.

Having better creatives will start to be a lot more important than targeting the right people because channels like TikTok have algorithms that are mostly focused on how well the content satisfies the user while using the app. Dennis Yu and Valentin Radu shared their thoughts on why TikTok ads can be profitable for eCommerce businesses and how to reach profitability with great content.

eCommerce marketers are trying to achieve great results but are neglecting many aspects of the market and the audience. Valentin Radu and Dennis Yu described more of the common lies that eCommerce marketers are telling themselves and how to avoid making the same mistakes.

eCommerce marketers are trying to achieve great results but are neglecting many aspects of the market and the audience. Valentin Radu and Dennis Yu described some of the common lies that eCommerce marketers are telling themselves and how to avoid making the same mistakes.

As ROAS keeps going lower and lower due to iOS updates and the beginning of the cookieless era, demand generation is becoming harder and harder for eCommerce businesses nowadays. In this episode, Valentin Radu and Dennis Yu talk about ways to improve demand generation while having CLV in mind.

To run a business and be the leader of a whole organization requires more than just management skills.

You need to be able to picture the future you want to create and then figure out ways to share your vision with every employee that chooses to believe in you and your idea of what the future should look like.

Valentin Radu and Dennis Yu shared their thoughts and experiences on how to craft a great entrepreneurial mindset and become a better leader for your company.

Valentin Radu and Dennis Yu shared their wisdom on prioritization traps in eCommerce, employee journey vs company journey vs customer journey, the eCommerce Growth formula, and about the agency game in the future.