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Attraction Marketing & Building a Heart-Led Business (with Melissa Sofia live from Inman)


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An “extra” person. A visionary. A super-connector. A mompreneur. These are just a few of the words Avenue Home Collective founder Melissa Sofia uses to describe herself. And she’s not wrong. In this episode of Own It, she shares her “long, hard journey” in the industry: Handing out real estate fliers while rollerblading through her neighborhood as a child; losing her mother, mentor and business partner early in her career; running a 40-person company rooted in authenticity and attraction marketing; and affecting change in the industry as a leader within the Asian Real Estate Association of America (AREAA).

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