Own It

Crypto isn't just for tech bros anymore—it’s reshaping the future of real estate.
 In this episode of Own It, Piper Moretti shares how she helped pioneer cryptocurrency transactions in real estate, from wallet-to-wallet deals to tokenized property ownership.

We dive into how Bitcoin, blockchain, and decentralized finance (DeFi) are creating new opportunities (and challenges) for agents, buyers, and sellers—and what you need to know if you want to stay ahead.

🎯 In this episode, you'll learn:

• How real estate transactions using Bitcoin and crypto actually work
• The biggest myths agents and clients have about crypto deals
• What title, escrow, and tax issues you need to know
• How fractional real estate ownership could open the door for everyday investors
• Why tokenized real estate could be the next big disruption

If you’ve been curious about the future of real estate and crypto, this episode is a must-listen.

🔔 Subscribe for more real estate innovation stories from agents leading the next wave.
 📍 Learn more about Side: https://www.side.com

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What happens when you build a brand so strong, your town starts calling you the “mayor”?
 Paige Schulte didn’t grow up in Gig Harbor. She moved there from California, knowing two people. But within five years, she became one of the top real estate agents in her market—by building a hyperlocal brand rooted in storytelling, consistency, and real relationships.

In this episode of Own It, Paige breaks down how she created a community-first real estate empire, including her self-published Gig Harbor coffee table book that turned local business owners into superfans—and clients.

🎯 In this episode, you’ll learn:

• How Paige used Instagram video to “scale trust” in a small town
• The power of having a hyperfocused “zone of happiness”
• How she built a coffee table book that turned into a lead-gen machine
• Why referrals and intentionality beat burnout every time
• How giving back through nonprofits fueled long-term brand equity

Whether you’re trying to dominate your local market or just get intentional about who you serve and why—this is the blueprint.

🔔 Subscribe for more stories from high-performing real estate entrepreneurs
 📍 Learn more about Side: https://www.side.com

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In this episode of Own It, we sit down with San Francisco real estate powerhouse Shalini Sadda to uncover how she made the leap from biomedical engineering to luxury real estate—and built a business that’s now scaling toward $100M in sales volume.

Whether you're a new agent or seasoned pro, Shalini’s journey is packed with honest insights about mindset, systems, and consistency. She breaks down how she overcame imposter syndrome, learned the power of time-blocking, and why joining the right team could be the smartest move for any agent ready to grow.

🎯 You’ll learn:

• How Shalini built her real estate business from scratch
• The top habits that helped her scale past $50M+
• Why goal-setting before January sets her apart
• How she uses open houses and handwritten notes to convert clients
• The advice she’d give her rookie self—and every new agent today

If you’ve ever wondered how people actually hit their first million in real estate, this is your episode.

🔔 Subscribe for more real estate success stories and tactical advice from agents doing it differently.

📍 Learn more about Side: https://www.side.com

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What happens when bourbon tastings, custom barrel picks, and a passion for community collide with high-level real estate marketing? In this special episode of Own It, we sit down with Heather, founder of Reserve 76 in Dallas-Fort Worth, to uncover how a simple sip of whiskey turned into a hyperlocal brand strategy that’s reshaped her real estate business.

From backyard bourbon tastings with 70 guests to hosting monthly dinners that spark lifelong connections, Heather shares how intentionality, storytelling, and shared passions helped her build an authentic real estate brand—without cold calls or door knocking.

🎯 You’ll learn:

• How Reserve 76 blends bourbon culture with client gifting and charity
• Why “community first” marketing drives authentic growth
• Tips for hosting unforgettable real estate events that don’t feel salesy
• How to use personal passions to attract your ideal clients
• How Side’s marketing team helped name and build the Reserve 76 brand

Whether you're a realtor looking to level up your local influence or a bourbon lover curious how lifestyle branding can lead to real business growth—this episode will leave you inspired (and maybe a little thirsty).

🔔 Subscribe for more real estate marketing stories from top-producing agents. 📍 Learn more about Side’s community of entrepreneurs at https://www.side.com

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In this episode of Own It, we sit down with Roman Shulyak, top real estate agent and founder of Kronos Real Estate, to unpack the bold marketing strategy that helped him close $58 million in sales—all without spending a dime on traditional ads.

Instead of chasing cold leads, Roman has built a referral-based empire by:
✅ Investing deeply in relationships
✅ Giving back to his community
✅ Delivering high-value, hyper-personalized client experiences
✅ Leveraging viral Instagram giveaways to supercharge his brand

This is more than just marketing—it’s a masterclass in community-building, brand authenticity, and playing the long game.

What You’ll Learn:

🚀 How Roman went from struggling in real estate to building a referral-based empire
🚀 Why traditional marketing failed him—and the unconventional approach that worked
🚀 The genius behind his viral Instagram giveaway that 10x-ed his business
🚀 How hyper-personalized gifts create client loyalty & drive long-term success
🚀 The mindset shift that took him from selling mobile homes to multi-million dollar estates
🚀 How he balances generosity with smart business strategy—without burning out
🚀 Practical steps to replicate his strategy in your own business

If you’re serious about scaling your brand without relying on paid ads, this episode is a must-watch.

🔥 Drop a comment below: What’s the best referral strategy you’ve ever used? Let’s talk! 🔥

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🚨 DC is shifting fast! With 17,000 federal workers called back and 60,000 opting for early retirement, the real estate market is feeling the impact. Is this the next big real estate shake-up? In this episode of Own It, we break down the DC mass exodus, skyrocketing rental demand, and what buyers, sellers, and agents need to do right now to stay ahead.

📉 Will home prices drop?

📈 Is now the time to sell—or hold?

🏡 How does this compare to past political shifts?

Special guest Will Wiard joins us to unpack the numbers, trends, and insider strategies for navigating the chaos. If you’re in real estate—or just love watching markets shift in real-time—this is a must-watch!

🔥 Drop a comment: Where do you think DC’s market is heading?

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💰 From Renting to Real Estate Wealth – How to Start Investing Today 💰

Think you need 30% down to buy an investment property? Think again. In this episode, Brian Tran, founder of 50 Hills Real Estate and PartnerUp coach, breaks down how anyone can start investing in real estate—no matter their financial situation. 🏡📈

What You’ll Learn:
✅ Why real estate is easier to control than stocks 📊
✅ The “1% Rule” & how to spot a profitable rental property 🔍
✅ How to invest out of state and scale faster 🚀
✅ Creative financing hacks (including seller financing!) 🏦
✅ The truth about partnerships, syndications & making your first deal happen

No matter where you're starting from, you can build wealth through real estate. Brian’s keeping it simple, strategic, and scalable—so you can do the same.

🎧 Tune in now & start your real estate journey today!

👇 Drop a comment: What’s your biggest hesitation about investing in real estate? #OwnItPodcast #RealEstateInvesting #PassiveIncome

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In this episode, we sit down with Carol Huston, Founder of True Story Realty, and Steven Klein, an independent insurance broker, to discuss the aftermath of the devastating Los Angeles wildfires that tore through the Palisades and Altadena neighborhoods. 🏡🔥

What You’ll Learn:
✅ Are You Prepared for a Disaster? Practical steps to protect your home & belongings
✅ Insurance Essentials: Why reviewing your policy annually could save you thousands
✅ The Housing Crisis in LA: What’s next for displaced families & the rental market
✅ How to Make a Video Inventory: A must-do for documenting your home’s valuables
✅ Community Response & Recovery: The power of neighbors helping neighbors

🚨 No matter where you live, a disaster could impact you. Whether it’s a wildfire, hurricane, or flood, the best time to prepare is now. This episode will give you real-world takeaways to help you safeguard your home, finances, and future.

🔗 Resources & Links Mentioned:
📌 More on community organizing: https://onedrive.live.com/?redeem=aHR0cHM6Ly8xZHJ2Lm1zL2YvYy9kOThkZDBhYzdjNTdmMmE0L0VxNl9saE5CQXdSS3FHcm1QLWVPX2YwQnhyanJqdE80RVF4S0FhZFBybnpudlE%5FZT0waUhHTjM&id=D98DD0AC7C57F2A4%21s1396bfae03414a04a86ae63fe78efdfd&cid=D98DD0AC7C57F2A4

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Amanda Lee didn’t set out to make a million dollars. Her goal was simple: serve her community and help people find homes. But by focusing on relationships over transactions, leaning into her authentic self, and setting clear goals, she built a thriving real estate business in San Diego as a top agent at The Avenue Home Collective.

In this episode, part of our “My First Million” series, Amanda breaks down the mindset shifts that changed everything — why thinking bigger matters, how setting boundaries actually leads to more success, and why showing up as yourself is the ultimate business strategy. Plus, she shares the tactical steps she took to scale her business and attract the right clients (hint: they probably prefer Jordans or Crocs to heels).

• Service Over Sales – Stop chasing commissions and start focusing on helping people. The money follows.
• Think Bigger – If your goals don’t scare you, they’re too small.
• Know Your Numbers – Reverse engineer your income goals and track daily conversations to hit your targets.
• Authenticity Wins – Ditch the stiff business suits and show up as YOU. The right clients will find you.
• Find Your People – Surround yourself with a community that pushes you, supports you, and challenges you to grow.
• Set Boundaries – Hustle culture is overrated. Prioritize your well-being and your business will thrive.

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Join us for an inspiring and bold conversation with Kristine Milkovich, co-founder of the Milkovich Team, a powerhouse in Seattle real estate. From humble beginnings as a double-booked hairstylist to an executive career at L’Oréal and now a top-tier real estate marketer, Kristine brings unparalleled insights into branding, storytelling, and building meaningful client connections. But her influence doesn’t stop there — Kristine is also a fierce advocate for fair housing and LGBTQ+ rights, making waves in the industry by blending activism with authentic marketing.

Kristine will share her journey, marketing strategies that captivate and convert, and how she’s shaping the future of real estate through values-driven leadership. Don’t miss this opportunity to learn from one of the most dynamic voices in the field.

From Stylist to Executive: How Kristine’s journey with L’Oréal shaped her real estate success.

The Art of Storytelling: Techniques to craft irresistible property listings and marketing materials.

The Power of Authentic Branding: How to create a standout identity that connects with clients emotionally.

Redefining Activism in Real Estate: Practical ways to champion fair housing and inclusivity in your business.

Leadership Insights: How to build and lead a mission-driven team that reflects your values.

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