What happens when you build a brand so strong, your town starts calling you the “mayor”?
 Paige Schulte didn’t grow up in Gig Harbor. She moved there from California, knowing two people. But within five years, she became one of the top real estate agents in her market—by building a hyperlocal brand rooted in storytelling, consistency, and real relationships.

In this episode of Own It, Paige breaks down how she created a community-first real estate empire, including her self-published Gig Harbor coffee table book that turned local business owners into superfans—and clients.

🎯 In this episode, you’ll learn:

• How Paige used Instagram video to “scale trust” in a small town
• The power of having a hyperfocused “zone of happiness”
• How she built a coffee table book that turned into a lead-gen machine
• Why referrals and intentionality beat burnout every time
• How giving back through nonprofits fueled long-term brand equity

Whether you’re trying to dominate your local market or just get intentional about who you serve and why—this is the blueprint.

🔔 Subscribe for more stories from high-performing real estate entrepreneurs
 📍 Learn more about Side: https://www.side.com

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