Marketers love to debate first-click vs. last-click… but what if the real answer is neither?

In this episode of Break the Funnel, Joe Olguin breaks down why attribution in DTC isn’t black and white — and how obsessing over the wrong data points can cost you big time.

You'll learn:
✅ Why perfect attribution is a myth
✅ How to think about the whole buyer journey
✅ What smart brands do instead

Plus, stats, insights, and real-talk strategies you can apply today to make your ads hit harder across the funnel.

🚨 Your ROAS shouldn’t look like (beep)… let’s fix that.

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