Heading into Q4, CPMs are about to spike and competition will flood your feed. The difference between brands that scale profitably and brands that get wrecked comes down to one thing: creative.

In this episode of Break the Funnel, Joe Olguin explains why creative is now 60% of ad performance on Meta - and why targeting, bidding, and placements matter less than ever. You’ll learn:

• Why creative - not audience targeting-is the make-or-break factor this Q4.
• The data behind rising CPMs and why you must prepare before Black Friday.
• How to build a creative war chest (10–15 variations) so you don’t burn budget when frequency climbs.
• Real brand examples of who won and who got buried last year.
• Joe’s 3-step action plan to audit, build, and test creative now—while costs are stable.

If you’ve been relying on old testimonials or the same polished ads since summer, this episode is your wake-up call.

👋 Connect with me on LinkedIn: Joe Olguin
and let me know what resonated with you.

🎧 Hit play and get your Q4 creative strategy locked in before it’s too late.

Most eComm brands are still stacking interests, refreshing the same two creatives, and wondering why their ROAS is dying a slow death.

In this episode of Break the Funnel, I pull no punches.

We break down why Advantage+ Shopping Campaigns (ASC) aren’t just a feature—they’re Meta’s way of saying “stop micromanaging and let me scale this thing.”

You’ll learn:

• What ASC actually does (and why it outsmarts your manual targeting)
• The real reason your funnel isn’t converting (hint: it’s not the algorithm)
• A full breakdown of how to spend $5K/month across TOFU, MOFU, and BOFU using ASC
• Why retargeting the same coupon ad is costing you more than you think
• How founders can stop babysitting campaigns and start building scalable systems

This one is for the brand owner tired of excuses and ready to scale with strategy—not ego.

👊 DM me “ASC Playbook” on LinkedIn and I’ll send you the exact framework we’re using to scale DTC brands right now.

Marketers love to debate first-click vs. last-click… but what if the real answer is neither?

In this episode of Break the Funnel, Joe Olguin breaks down why attribution in DTC isn’t black and white — and how obsessing over the wrong data points can cost you big time.

You'll learn:
✅ Why perfect attribution is a myth
✅ How to think about the whole buyer journey
✅ What smart brands do instead

Plus, stats, insights, and real-talk strategies you can apply today to make your ads hit harder across the funnel.

🚨 Your ROAS shouldn’t look like (beep)… let’s fix that.

👉 Don’t forget to subscribe and share this with a marketer who needs to hear it!

Connect with me on LinkedIn - Joe Olguin

In this episode of Break the Funnel, we’re talking straight to the B2B marketers who think better targeting will save a boring ad.

Spoiler: It won’t.

Joe Olguin breaks down why we’ve officially shifted into a creative-first era—and what that means for B2B brands still clinging to whitepapers, stock photos, and corporate beige.

You'll learn:

• Why creative now is your segmentation
• 3 ad formats that actually perform in B2B
• A full TOFU-MOFU-BOFU creative system you can steal today

💡 Golden Nugget: “Creative is the new segmentation. Your hook filters just as well as your job title.”

Got a teammate still running pie chart ads? Share this episode with them.

🔥 Next up in Part 2: What D2C brands figured out early—and how B2B can steal the playbook.

Find me on LinkedIn: Joe Olguin

This one’s a weekend bonus—but it just might be the wake-up call your brand needs.

In this episode, I break down what strategy really means for D2C growth: from understanding your customer’s mindset, to applying that insight across TOFU, MOFU, and BOFU. I’ll show you why relying on a single channel (yes, even Meta) is a recipe for burnout—and how to actually build a funnel that moves people.

You’ll learn:

• Why most D2C brands confuse activity with real strategy
• What you must understand about your customer before launching ads
• How to map content to each stage of the funnel
• The 5-part framework I use to guide every campaign

If you’re tired of guessing with your marketing—this episode’s your blueprint.

 Connect with me on LinkedIn: Joe Olguin

If you’re still showing the same cold ad to your warm audience—this one’s for you.

In this short but tactical episode of Break the Funnel, I’m unpacking why retargeting doesn’t work for most brands anymore… and what to do instead.

We cover:

• Why replaying TOFU ads wastes warm traffic
• What your audience actually needs at the mid-funnel stage
• Creative that converts in both D2C and B2B
• How to speak to objections and build belief
• And a Break the Funnel Nugget you’ll want to write down

Because retargeting isn’t about reminders—it’s about reassurance.

🎧 Let’s fix the most underleveraged part of your funnel.
 Connect with me on LinkedIn @Joe Olguin and let’s talk strategy.

Most brands don’t fail because they can’t run ads—they fail because they run the same ad over and over and expect different results.

In this episode of Break the Funnel, I’m talking straight to the marketers and founders stuck in cold-only acquisition mode. You’ll learn why this outdated strategy is draining your budget, sabotaging your growth, and keeping you from scaling profitably.

We’ll break down:

• The “treadmill trap” and how to escape it
• Real talk about budget fears and full-funnel intimidation
• A skincare brand messaging breakdown you can steal
• Why data doesn’t have to be perfect to be powerful
• The real difference between ROAS and retention

Plus, I drop a 🔥 Break the Funnel Nugget that every growth marketer needs to hear before launching another campaign.

Let’s stop yelling at strangers—and start building systems that scale.

💬 Connect with me on LinkedIn: Joe Olguin 📩 DM me with questions or thoughts about the episode.

In this very first episode of Break the Funnel, I’m sharing the real story of how I went from working at a call center to managing millions in paid ad spend across Meta, TikTok, LinkedIn, and beyond.

You’ll hear how a random opportunity with Meta led me into the world of digital marketing, the early mistakes I made (like almost tanking a shoe shine campaign 🤦‍♂️), and how I learned to stop thinking like an ad guy—and start thinking like a business owner.

Plus, in this week’s Break the Funnel Nugget, I’ll explain why ROAS isn’t a strategy—messaging is, and share the #1 creative shift that’s helped brands double performance without changing their targeting.

If you’ve ever struggled with broken funnels, wasted budget, or finding your voice in paid social… this one’s for you.

🎧 Subscribe, follow, and get ready—because we’re just getting started.