Heading into Q4, CPMs are about to spike and competition will flood your feed. The difference between brands that scale profitably and brands that get wrecked comes down to one thing: creative.

In this episode of Break the Funnel, Joe Olguin explains why creative is now 60% of ad performance on Meta - and why targeting, bidding, and placements matter less than ever. You’ll learn:

• Why creative - not audience targeting-is the make-or-break factor this Q4.
• The data behind rising CPMs and why you must prepare before Black Friday.
• How to build a creative war chest (10–15 variations) so you don’t burn budget when frequency climbs.
• Real brand examples of who won and who got buried last year.
• Joe’s 3-step action plan to audit, build, and test creative now—while costs are stable.

If you’ve been relying on old testimonials or the same polished ads since summer, this episode is your wake-up call.

👋 Connect with me on LinkedIn: Joe Olguin
and let me know what resonated with you.

🎧 Hit play and get your Q4 creative strategy locked in before it’s too late.