If you’re still showing the same cold ad to your warm audience—this one’s for you.

In this short but tactical episode of Break the Funnel, I’m unpacking why retargeting doesn’t work for most brands anymore… and what to do instead.

We cover:

• Why replaying TOFU ads wastes warm traffic
• What your audience actually needs at the mid-funnel stage
• Creative that converts in both D2C and B2B
• How to speak to objections and build belief
• And a Break the Funnel Nugget you’ll want to write down

Because retargeting isn’t about reminders—it’s about reassurance.

🎧 Let’s fix the most underleveraged part of your funnel.
 Connect with me on LinkedIn @Joe Olguin and let’s talk strategy.