Most eComm brands are still stacking interests, refreshing the same two creatives, and wondering why their ROAS is dying a slow death.

In this episode of Break the Funnel, I pull no punches.

We break down why Advantage+ Shopping Campaigns (ASC) aren’t just a feature—they’re Meta’s way of saying “stop micromanaging and let me scale this thing.”

You’ll learn:

• What ASC actually does (and why it outsmarts your manual targeting)
• The real reason your funnel isn’t converting (hint: it’s not the algorithm)
• A full breakdown of how to spend $5K/month across TOFU, MOFU, and BOFU using ASC
• Why retargeting the same coupon ad is costing you more than you think
• How founders can stop babysitting campaigns and start building scalable systems

This one is for the brand owner tired of excuses and ready to scale with strategy—not ego.

👊 DM me “ASC Playbook” on LinkedIn and I’ll send you the exact framework we’re using to scale DTC brands right now.