Attribution Marketing Podcast

We're gonna look at some of the marketing challenges that are facing all marketers in 2023. What that impact will have on your marketing, some opportunities to look forward to, and finally, how to succeed.

Kazuki Ohta has been a pioneer in the big data space as well as the open source space. On todays’ episode we are going to tap him for his expertise and knowledge about how to deal with an ever growing challenge of consumer privacy marketing data, and most importantly, what you can do with all that information to be more successful in your marketing and advertising spend.

 Bryan Barletta, a seasoned professional with over 13 years in the ad technology space, talks to us today about Sounds Profitable, insightful content and which ad reads work best.

Amanda Dixon explains how her firm evaluates agencies and identifies their strengths and weaknesses. If you are looking to scale your agency, or learn what it takes to get your agency sold, then this episode is for you. Along they way Amanda articulates the changes to the marketing landscape and the industry as a whole.

On this episode we are going to be breaking down the concepts of cookie deprecation, privacy regulations and their effect on marketing. I will be helping you learn a little bit about what you can do to overcome these challenges.We’re going to explain what a cookie is and explain the differences between first party and third party data. We’re gonna cover the changes that apple has made in the past several years, as well as some of the changes that are likely to come in the future.Most importantly this episode is focused on what you can do to “future proof” your marketing efforts regardless of the technology or regulatory changes that are on the horizon.

Pete Housley gave a speech four or five years back titled “How Data Saved My Life,” alluding to how he had a few battles in boardrooms with CEOs asking why marketing was not performing. “I would say, excuse me, I’ve got all the data here and you’re just wrong,” Pete said.

As the fairly new CMO of Unbounce (which is the parent company of LeadsRx), he is excited for the opportunity to help businesses and entrepreneurs improve marketing performance with its landing page building technology. And now that LeadsRx and its multi-touch attribution solution are also under the Unbounce wing, he is happy to join the company “in a time when digital marketers hopefully need us most.”

In this episode, Pete pulls from his years of marketing experience – including stints at Proctor & Gamble, two of the biggest department store chains in Canada, the largest internet dating site in Canada, an online men’s clothing store, restaurant chains, and more – to talk about how to market in a downturn economy.

He talks about being a CMO and managing through past recessions, why multi-touch attribution analytics are so critical to understanding marketing performance, customer lifetime value (LTV), customer acquisition costs (CAC), cost per clicks, COVID, inflation, new marketing channels like CTV, and more.

Here’s a related blog on using the right tools to market during a recession, and an Unbounce recession marketing survival toolkit.

In this episode we break down the specific reasons why your facebook campaigns may be struggling today - and might continue to struggle in the future. If you have any questions on this topic or need help with getting the most out of your facebook campaigns visit leadsrx.com for a demonstration.