Sarah Carnes and Matt Stoffel from 9 Clouds explain some of the common automotive marketing mistakes they see automotive dealers making day in and day out. 

Jeff Pollak and Anne Marie Broast from Radio Active Media break down how radio has evolved to compete against digital advertising products - by utilizing attribution.

Advertisers from all industries are demanding measurement and performance metrics to help justify their ad spend on any particular channel - this requires multi-touch attribution, the next evolution of radio.

Learn from Jeff and Anne Marie as they explain how vanity numbers and text messages aren't telling the whole story - radio builds relationships, is a much more intimate channel and not with attribution, its effectiveness can be properly attributed.

Bill King talks about Frase.io and it's content optimization software - and how the search engine optimization (SEO) game has changed dramatically over the past few years. No longer will a volume of content work, you need to have the most competitive article - the best answer - to the query if you how to rank. Bill discusses the four key pillars to a solid content marketing strategy:

If you want to learn how to have your content compete in today's landscape, listen to this episode from Bill King and Frase.io.

David Christopher discusses his three stages of Attribution growth - and how it impacted Tailwind’s ability to sign up and convert new customers Here are the stages: 

Stage One: 

Build a monster spreadsheet 

Troubles with last click and first click 

Tracking leads, signups, upgrades and advocacy 

Lack of buy in and internal adoption 

Stage Two: 

Get channel owners to buy in to attribution data 

Upgrading to Weighted Multi Touch via LeadsRx

Better data, more realistic, more accurate 

Action items and Insights embraced by the team 

Stage Three:

How to use content attribution to correlate to upgrades 

How to rewire the whole marketing engine 

Branded ads and attribution 

Customer lifetime value 

Democratization of data 

Along the way we cover how Tailwind helps you get the most out of your Pinterest advertising campaigns. 

Podcast consumption is growing – and so are podcast ad budgets.

Podcast ads are unique when it comes to attribution – part digital, part broadcast, part i’ll download this now, but listen to it later.” 

Bryan Barletta of SoundsProfitable.com (a great source for podcast industry news), discusses how the podcast adverting industry works – and how you can make it work for you.

Topics include:

Nick Heitz from Twitch discusses how enterprise advertisers use branded content to influence consumer perception. The most effective campaigns were omni-channel platform first strategies where one piece of creative is customized for each platform where that messaging lives. 

Nick believes the trend will be for brands to move to subscription models to learn more about their customers and to build their own value - rather than building audiences on other platforms (social media). Creator and community driven platforms - Pelaton, TikTok, Twitch - have a much stronger value proposition to their customers and their advertisers. 

Quality advertisers are trying to add to the platform’s experience and audience - rather than to absorb people’s time or disrupt them into taking action. As Nick says, “Meet your consumers where they are, rather than interrupting them.” 

Spencer Aronfeld breaks down how he started his law firm over 30 years ago - and build it's brand with authenticity and trust. As a Miami personal injury attorney, Spencer has consistently used content marketing, SEO and targeted advertising to grow his practice.