<p>If you've ever worked with an attribution model, or are considering investing in an attribution model, we have some bold opinions and practical advice you should hear.</p>

If you've ever worked with an attribution model, or are considering investing in an attribution model, we have some bold opinions and practical advice you should hear.

Attribution Modeling is Bullsh*t

Learn how to uncover unexpected business opportunities in data, then use creativity in strategic planning, digital marketing and social media to deliver results. From the Callahan agency.

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Attribution Modeling is Bullsh*t

Attribution Modeling is Bullsh*t