Uncovering Aha! | Data-Savvy Brand Strategy

Now’s the time to assess your retail strategy, review your playbook, and think about your KPIs. Retailers and brands have permission from their customers right now to implement unprecedented levels of change. This is the opportunity to rethink and reinvent what the future looks like for retail, whatever brand or business you're part of, and incorporate those ideas into your goals for 2021.

In our final podcast of the 2020 Retail Wrap-Up Series, Joe Cox, Director of Communication Strategy, talks with Kristin Demel, Retail Strategy Director, about the biggest "aha" moments uncovered in the past holiday retail episodes, the three key takeaways for retail in 2020 and how retailers and brands can be intentional, versus reactionary, in 2021.

Combine the traditional scramble for loyalty during and proceeding the holiday season with the fact that 75% of shoppers have tried a new product this year, and it makes for an exceptionally top of mind topic for C-suite executives and marketers.

Kristin Demel, retail strategy director talks with Joe Cox, director of communication strategy, about how brands can address shifting loyalties, why it's different for everyone based on the specific needs and values of your consumer, and which brands were ready for this loyalty shift and the brands that weren't.

Retailers and brands must consider Black Friday ethics in the midst of the 2020 holiday shopping season. Safety is obviously top of mind, as is the financial situation many shoppers are in, due to the pandemic, which creates many challenges and ethical issues to address. In this episode, Kristin Demel, Retail Strategy Director at Callahan, talks with Joe Cox, Director of Communication Strategy, about the top three ethical considerations for retailers and brands this season.

In this third episode of a multi-part holiday retail series, Joe Cox, Director, Communication Strategy at Callahan talks to Kristin Demel, Retail Strategy Director, on the five shopper modes and how retailers and brands must evolve their online, in-store and digital experiences to meet consumer expectations and shift from reactionary tactics to intentional action.

In the second podcast of this multi-part holiday retail series, Kristin Demel, Retail Strategy Director at Callahan talks with Mark Tribble, VP of Brand Management on why the phrase omni-channel is outdated as part of a discussion on the top five holiday retail tactics that are likely to see drastic changes this year.

The 2020 retail holiday season will be one unlike any others, with new challenges and major shifts for most retailers. This is the first podcast of a multi-part holiday retail series designed to discuss upcoming challenges and opportunities this holiday season with the goal to help brands and retailers make the shift from reactionary to intentional. 

Teams are spending a lot of time compiling massive amounts of data, to prepare reports for the next status meeting only to run out of bandwidth to analyze and recommend optimizations…only to have taken too long to inform the next media cycle.

Jan-Eric Anderson, president at Callahan, and Zack Pike, head of data at Callahan, explains three ways your team can stop wasting time in media reporting by utilizing front-end data analysis, leveraging technology and getting comfortable trusting the algorithms.

Front-end analytics means using the data you have, to drive decisions when planning. It's about predicting the areas of marketing with the highest potential. You have access to the data, but how do you make it actionable? Jan-Eric Anderson, president at Callahan, and Zack Pike, head of data at Callahan, explain three important components a marketer must have to make data actionable, and discuss the benefits to implementing front-end analytics.

Maximizing the productivity of your marketing analytics team is always about the data, and the time it takes to analyze large sets of data to uncover key insights. In this episode, Callahan’s president Jan-Eric Anderson and head of data Zack Pike talk about what technology they use, and how to staff an analytics team with the right roles to the most out of a team of analysts.

Machine learning and artificial intelligence are phrases that get used frequently and oftentimes interchangeably. However, the two are quite different in their abilities to inform your data and marketing plans. In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike talk about what the two technologies can do and how to leverage them within a your proprietary data.