The Brand Called You

Atul Raja, Marketing Consultant and Fractional CMO

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Atul Raja, Marketing Consultant and Fractional CMO
  • Atul is a marketing consultant and a Fractional CMO.
    • Podcast
    Overview

    In this episode of The Brand Called You, Atul Raja, a seasoned marketing expert and fractional CMO, shares his journey and insights into transforming businesses through strategic marketing leadership. From his unique take on surrogate marketing to guiding startups, Atul reveals essential lessons for scaling brands with agility and purpose.

    00:36- About Atul Raja
    • Atul is a marketing consultant and a Fractional CMO.
      • 08:50- What common mistakes do businesses make in undervaluing branding and marketing during growth?
      • Marketing should be a foundational element, not just a tool for supporting sales.
      • Avoid focusing only on the company’s achievements; highlight consumer benefits.
      • Marketing is essential for business success, not a luxury.
        • 15:15- How can businesses effectively differentiate their brands in a crowded marketplace?
        • Understand your target audience and unique selling proposition (USP).
        • Be willing to present contrarian, transformational ideas.
        • Maintain consistent brand messaging across all channels.

          • RESOURCES:

          Learn more about Atul Raja: LinkedIn

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          • Atul is a marketing consultant and a Fractional CMO.

            • The post Atul Raja, Marketing Consultant and Fractional CMO first appeared on TBCY.

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