In this episode, we sit down with Lorraine Young and Carolyn Ryan to unpack the first stage of a successful auction campaign: the strategy behind choosing auction as the method of sale.

They discuss how to guide vendors through the decision-making process, when auction is the right approach, and how experienced agents position auctions with confidence. Lorraine and Carolyn also share how they navigate common vendor concerns and explain the language and examples that help build trust and clarity from the very beginning of the campaign.