How do residential projects actually work — and what can every agent learn from one of the most specialised parts of real estate?
In this episode of The Better Podcast, Jen Baird sits down with Suzie Wigglesworth, National Director of Projects at Bayleys, to demystify the world of residential projects and development sales.
Suzie works across the full lifecycle of residential developments, from acquisition, planning and feasibility through to product positioning, brand development, project marketing and sales. While most agents focus on individual property transactions, Suzie's work often begins years before a project reaches the market.
In this conversation, Suzie shares her journey into projects, explains how development sales differ from traditional residential real estate, and breaks down the process from site acquisition through to launch and sell-down. She discusses the importance of long-term relationships, the role of trust and credibility when working with developers, and why getting the fundamentals right early can determine a project's success.
This is a practical conversation that demystifies residential projects, helping agents better understand the development cycle, where they can add value, and when specialist expertise matters.