Life Unfiltered, by Life's Looking Good

Audie Metcalf - Renegotiating Our Value, Persona vs. Person, AI & The Future For Creatives


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Audie Metcalf is the award-winning Editor-in-chief and Chief Creative Officer of The Candidly—a wellness brand for people who sort of hate wellness brands. 

Audie has 15 years of experience working with Fortune 500 companies, digital start-ups, and lifestyle brands, most notably as head of digital and editorial for Los Angeles magazine.

Audie has a passion for cilantro, Fleabag, profound emotional growth, and ping pong. She writes a lot about how to do your own makeup without wanting to cry, and general ways to be a slightly less-horrible person. She believes in self-care but the phrase “self-care” can be a hair difficult for her.  

She lives in Los Angeles with her husband, stepdaughter, and dog. She has a deeply codependent relationship with one of them.

You can find out more about Audie here:
 https://www.instagram.com/audiebird/?hl=en
The Candidly online : https://www.thecandidly.com/

Topics covered:

  • Upbringing and back story
  • What is Candidly, her role
  • Capturing attention in your writing
  • AI can't reproduce highly individualized thinking
  • Setting yourself up to get inspired, a "flow state"
  • Women aging and renegotiating our value in society
  • Why are Americans so obsessed with self care?
  • Why Audie dislikes the word self care, girl boss, toxic..
  • Persona vs. Person, why it matters?




To find out more about Adele and her work, please visit https://www.lifeslookingood.com/
Adele's Instagram https://www.instagram.com/lifeslookingood/?igshid=YmMyMTA2M2Y%3D

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Life Unfiltered, by Life's Looking GoodBy Adele Beiny

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