Ido Elad is the Director of Product Management at AutoLeadStar, a B2B and B2C customer data and experience platform. He has been with the company for over seven years and is based in Tel Aviv, AutoLeadStar's new office. Ido leads the company’s product managers and UX/UI designers in building its core products. 

In this episode…

How well do you leverage your existing CRM to engage with your clients? Is your messaging personalized and targeted to your specific audience?

Technology has made it easier for car dealerships to build automation to attract, support, and engage with clients. Yet, according to Ido Elad, dealerships only leverage between 15 and 20% of their CRMs, causing them to lose profit. Audience automation compiles data from each source and manually creates audiences so dealerships can manage their CRMs efficiently. 

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Ido Elad, the Director of Product Management at AutoLeadStar, about audience automation and strategies for driving client engagements. They also discuss how AutoLeadStar’s new platform, Nurture, helps solve automation problems, common concerns dealerships have about automation, and AutoLeadStar's future plans for Nurture.