InsideAuto Podcast

In this episode of InsideAuto, Colin Day, EMEA Managing Director and VP of Business Development at Oktopost, chats with host, Ilana Shabtay, about leveraging AI for more efficient marketing and sales, the value of a strong social media brand presence, and the importance of having different digital marketing strategies depending on the company or product.  

In this episode of InsideAuto, Eitan Koter, co-CEO and co-founder of Vimmi, chats with host, Ilana Shabtay, about the diverse landscape of shoppable video content, how shoppable videos are revolutionizing online purchasing and automotive sales, and how individual marketing and AI is the future of digital marketing.

In this episode of InsideAuto, Bek Abdullayev, CEO of Superdispatch, chats with host, Ilana Shabtay about transportation within the automotive ecosystem, how COVID sped up the industry’s digitization, and mitigating against fraud in auto transportation.

In this episode of InsideAuto, Faruk Heplevent, CEO at The Scope, chats with Ilana Shabtay about how CGI revolutionized the automotive photography and advertising industry, how CGI, AI, and other technologies can make it harder for creatives to enter the market, and how these technologies do in fact make for more localized marketing. 

In this episode of InsideAuto, Samantha Morrow, Marketing Director at Hello Auto Group, chats with Ilana Shabtay about the CDK outage, the major marketing changes Hello Auto has made over the past few months, understanding the demographics of each individual dealership, and leveraging AI-based marketing tools to improve results.

Joe Barhoumi is the Internet Manager at Newbold Toyota BMW, Illinois, where he led the establishment of the Business Development Center (BDC), spearheading the vision and operational framework to enhance overall business and growth. Joe is also a strategic Digital Marketer and leads the digital marketing strategy at Newbold. 

In this conversation, Ilana Shabtay interviews Lindsey Shaker, a fourth-generation member of the Shaker Automotive Group and an expert in SEO. They discuss Lindsey's early experiences in the automotive industry, the importance of honesty and transparency in car dealerships, and the role of SEO in driving quality traffic to dealership websites.

In this celebratory mashup episode of Inside Auto Podcast, we revisit some of the key moments and discussions we have had over the last 100 episodes that clearly highlight just how quickly the automotive industry is evolving, the growing importance of data and technology in driving dealership success, and learn some of the strategies that industry leaders are using to stay ahead.

In this episode of Inside Auto Podcast, Ilana Shabtay speaks with Earl Wheless, Internet Sales Manager at Gaffney Buick GMC, to discuss the evolution of automotive marketing and operations over his 30-year career and the ways new AI technology has driven growth and success at his dealership.

In this episode of Inside Auto Podcast, Ilana Shabtay speaks with Prasad Chavali, the founder of AxelOne DDP, a dealership data platform. They discuss the challenges of data integration in the automotive industry and the benefits dealers can unlock by aggregating and activating their data.