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How Dealers Can Meet Customer Expectations to Drive Loyalty Without Compromising Data Security with Steve Schmith
In this episode of Inside Auto, host Ilana Shabtay speaks with Steve Schmith, Client Partner at Acxiom, about the gap in expectations that exists between retailers and consumers around data security and personalization and how the automotive industry can achieve both as we move into 2025.
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By Ilana Shabtay
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In this episode of Inside Auto, host Ilana Shabtay speaks with Steve Schmith, Client Partner at Acxiom, about the gap in expectations that exists between retailers and consumers around data security and personalization and how the automotive industry can achieve both as we move into 2025.