Kavita Shenoy and Anil Karat talk about all that’s happening in the world of audience targeting and the role tech plays in it.

⚡️Audience targeting and making the audience more accessible 

⚡️NBC’s #One23 Conference on audience engagement

⚡️What a publisher’s workforce going to look like in the future and the role of data engineering

⚡️IAB’s Guidelines on data clean room standards 

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✅NBC’s #One23 conference and Kelly Abcarian on quality of content and its impact on the ad ecosystem

✅ Dumbstruck Inc, EDO Inc on the emotional resonance of ads

✅ AdExchanger

✅ Google

✅ Meta

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#advertising #audience #content #data