Reimagining Global Capability Centers for the Media Industry

 Guest: Vinay Sarawagi, Founder of Media GCC

Host: Kavita Shenoy (CEO, Voiro)

 Why do media companies still hesitate to adopt the Global Capability Center (GCC) model, even when it’s clearly time?

In this provocative episode of The Voiro Podcast, host Kavita Shenoy sits down with Vinay Sarawagi, Founder of Media GCC, to challenge long-standing perceptions of outsourcing and explore how mid-sized media companies can own their IP, scale globally, and build for the AI-first world, without losing their soul.

This conversation dives deep into the emerging "GCC-as-a-service" model, its relevance to media and entertainment, and how India’s top 5% tech talent is helping redefine operational excellence for global companies.

Key Talking Points:

👉 Why legacy media firms must look beyond cost savings and toward capability building
👉 The untapped mid-market segment: 430 global media companies ready for GCC adoption
👉 What sets Media GCC apart from traditional outsourcing or captive models
👉 How India’s engineering talent can become the nerve center for global M&E workflows
👉 Vinay’s take on hiring, upskilling, and what Gen Z engineers need to hear
👉 Real talk on context vs. competency, and why UI jockeys just won’t cut it
👉 Building scalable, secure, and flexible models like Build-Operate-Transfer for the future

About Voiro: Voiro is an ad monetisation infrastructure company that powers premium media and commerce platforms across streaming, digital, gaming, and fintech. Learn more at www.voiro.com or follow us on LinkedIn.

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#VoiroPodcast #MediaTech #GlobalCapabilityCenters #GCC #AdOps #MediaTransformation #IndianTechTalent #MonetizationOps #BuildOperateTransfer #MidsizeMedia #DigitalTransformation

Season 7, Episode 5: In this episode of The Voiro Podcast, Kavita Shenoy (CEO, Voiro) speaks to Akshay Singh (Majid Al Futtaim) about the rapidly evolving world of retail media, especially in the UAE.

They break down:

• Why retail media is not the same as e-commerce—and how it's becoming a major profit engine for retailers.
• The growing role of first-party data, clean rooms, and offsite monetisation.
• Why measuring incrementality is a better north star than just ROAS or CTR.
• The need for data transparency, third-party validation, and mutual maturity between brands and retailers.
• Where AI and Agentic AI will play a game-changing role—in media planning, campaign automation, and smart selling.

Akshay shares honest insights from the ground, drawing from his experience across India, Southeast Asia, and the Middle East, and leaves us with a simple truth: Retail media will only grow if both sides—brands and retailers—collaborate, challenge each other, and standardise the rules of the game.

Listen in for a sharp, insightful view on the future of retail monetisation.

Guest: Akshay Singh, VP Retail Media Products & Analytics, Majid Al Futtaim

Host: Kavita Shenoy, CEO, Voiro

About Voiro: Voiro is an ad monetisation infrastructure company that powers premium media and commerce platforms across streaming, digital, gaming, and fintech. Learn more at www.voiro.com or follow us on LinkedIn.

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#VoiroPodcast #RetailMedia #Monetization #RMN #ecommerce #quickcommerce #advertising #ads

Season 7, Episode 4: In this compelling episode of the Voiro Podcast, Kavita Shenoy sits down with Dr. Nage Sethu, a seasoned voice in the ad tech and media monetisation world, to explore the seismic shifts redefining how audiences consume content and how broadcasters monetise it.

From linear legacy to the rise of connected TV, from first-party data strategy to AI-assisted advertising workflows—this episode is a masterclass in how the convergence of content, data, and commerce is transforming the media ecosystem.

Talking Points:

• The tectonic shift from linear to digital: where convergence is truly happening
• First-party data, alternate currencies, and the evolution of measurement
• Why broadcasters must think like tech companies—and act faster
• Content meets commerce: what’s real, what’s hype
• The new era of self-serve ad platforms and the rise of SMB advertisers
• AI’s three critical roles in the ad business: prediction, optimisation, and automation
• How video remains the most powerful advertising medium—and what comes next

Guest: Dr. Nage Sethu, Distinguished Engineer, Warner Bros. Discovery

Host: Kavita Shenoy, CEO, Voiro

About Voiro: Voiro is an ad monetisation infrastructure company that powers premium media and commerce platforms across streaming, digital, gaming, and fintech. Learn more at www.voiro.com or follow us on LinkedIn.

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#VoiroPodcast #Convergence #CTV #AdTech #FirstPartyData #AIinAdvertising #MediaMonetisation #BroadcastTech

Season 7, Episode 3: What happens when you mix cricket, advertising, tech, and data? You get a powerhouse conversation on the business of media in India’s biggest content season—IPL.

This episode is a whirlwind of insights as Kavita, Abash, and Deven:

• Break down Dream11’s creative genius in ad campaigns
• Unpack CTV’s rising dominance, pricing models & audience targeting
• Explore the emotional and business impact of IPL fan loyalty
• Discuss the power and complexity of quick commerce advertising
• Debate performance vs. branding in a data-obsessed world
• Reflect on the evolution of retail media into media media
• Introduce Voiro’s Brand Center MVP — bridging the media planning chaos

Why Tune In? Whether you’re a marketer, media planner, or a cricket-loving ad nerd, this episode offers the perfect blend of business smarts and fandom fun.

Learn about Brand Center: https://brandcenter.voiro.com/phoenix/systems/Home

Host—Kavita Shenoy: https://www.linkedin.com/in/kavita-shenoy-3565485/

Co-host—Abash Sinha: https://www.linkedin.com/in/abashsinha/

Co-host—Deven Shan: https://www.linkedin.com/in/deven-shah-635210145/

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech 

#VoiroPodcast #IPL2025 #CTVAdvertising #RetailMedia #BrandCenter

Season 7, Episode 2: In this episode of the Voiro Podcast, host Kavita Shenoy (CEO, Voiro) sits down with Abash Sinha (Lead - Enterprise Sales at Voiro) to unveil the product journey behind Brand Center, a bold new self-serve direct sales platform for premium publishers.

Brand Center is Voiro’s latest step in reshaping how publishers monetize inventory—opening up access to premium ad slots for SMB brands and agencies without needing a direct sales team. This isn’t another DSP or a repackaged SSP—it’s a supply-side-first marketplace focused on accessibility, efficiency, and publisher empowerment in a fragmented digital ad ecosystem.

If you’re a publisher, agency, or brand curious about the future of ad sales beyond the walled gardens, this one’s for you.

Learn about Brand Center: https://brandcenter.voiro.com/phoenix/systems/Home

Host—Kavita Shenoy: https://www.linkedin.com/in/kavita-shenoy-3565485/

Co-host—Abash Sinha: https://www.linkedin.com/in/abashsinha/

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#VoiroPodcast #AdTech #MediaMonetisation #ProgrammaticAdvertising #RetailMedia #PublisherRevenue #SelfServeAds #BrandCenter #AdvertisingTechnology #DigitalAds #Voiro

Season 7, Episode 1:  Welcome to Season 7 of the Voiro Podcast! In this episode, Kavita Shenoy is back in the hot seat for a deep dive into the evolving landscape of retail media, AI in advertising, and the power of data-driven brand monetisation. Our special guest, Vignesh (Lead - Ad Strategy, Ajio.com), shares insights on:

⚡️ Ajio’s monetisation evolution

⚡️ His thoughts on data-driven advertising 

⚡️ Building a retail ID graph

⚡️ Thoughts on Ajio’s adtech infrastructure

⚡️ Retail trends in India to watch out for

⚡️ Role of AI on PLAs

⚡️ How brands approach ads on Ajio

⚡️ And more.

Reach out to us on linkedIn:

Host—Kavita Shenoy: https://www.linkedin.com/in/kavita-shenoy-3565485/

Guest—Vignesh. M.V: https://www.linkedin.com/in/mvvignesh/

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#RetailMedia #Advertising #AI #EcommerceMarketing #Monetization #VoiroPodcast

Season 6, Episode 13: Join us for an insightful conversation with Asha Kulkarni, VP of Partnerships and Ecosystem at Zee, as she shares her extensive experience in India's broadcasting evolution. With over a decade of experience across major broadcasters, Asha offers unique perspectives on the future of content delivery, monetisation, and the role of technology in broadcasting.

In this episode, we explore:

• The transformation of India's broadcasting landscape from linear TV to digital platforms
• Key strategies for broadcasters to succeed in the next decade
• The importance of balancing subscription and advertising models
• The role of data-driven decision making in content strategy
• The significance of local content and storytelling
• How sustainability and conscious content consumption are shaping the future
• The evolution of gaming and interactive content in broadcasting
• Personal insights on resilience, work-life balance, and giving back to the industry

Asha also shares her inspiring personal journey, including her recovery from a major health challenge and her current work mentoring women in technology through the RISE initiative.

Reach out to us on linkedIn:

Kavita Shenoy: https://www.linkedin.com/in/kavita-shenoy-3565485/

Asha Kulkarni: https://www.linkedin.com/in/asha07/

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#VoiroPodcast #womenintech #mediatech #broadcasting #ott #monetization #content

Season 6, Episode 12: In this inspiring episode of the Voiro Podcast, host Kavita Shenoy sits down with Kalyani Narayanan, Senior Director, Solutions Architecture at Moloco, for an authentic conversation about navigating the tech industry as a woman leader.

Key Talking Points:

• Kalyani's 20-year journey from Bangalore to Los Angeles
• The evolution of women in tech across India and the US
• The importance of building and nurturing mentor relationships
• The role of empathy and authenticity in leadership
• Transitioning from streaming technology to ad tech
• Observations on diversity in the entertainment and tech industries
• The changing landscape for women entrepreneurs in India
• Building a support system and professional tribe
• The value of staying true to oneself while advancing professionally

Reach out to us on linkedIn:

Kavita Shenoy: https://www.linkedin.com/in/kavita-shenoy-3565485/

Kalyani Narayanan: https://www.linkedin.com/in/knarayanan1/

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#VoiroPodcast #WomenInTech #Leadership #TechCareers #Mentorship #DiversityInTech #AdTech #StreamingTech #CareerGrowth 

Season 6, Episode 11: In this episode of the Voiro Podcast, Kavita Shenoy (CEO) sits down with Deven Shah (Product Manager) and Ankit Richariya (Head of Engineering) to discuss Voiro Genie, the company's innovative AI-powered analytics tool for ad monetisation businesses.

Key talking points:

• The evolution of Voiro Genie from initial concept to its current form
• Challenges in developing AI for the ad tech industry
• The shift from instruction-based AI to agent-based AI
• Ensuring data privacy and security in AI implementations
• The importance of contextual understanding in AI for ad businesses
• Voiro's unique approach to cognitive architecture for scalability
• Future developments for Voiro Genie, including predictive analytics and automated insights

Enjoy a great conversation on the practical applications of AI in ad tech, the technical challenges of implementing AI solutions, and the future of AI-powered analytics in advertising. This episode is a must-listen for anyone interested in the intersection of AI and ad monetisation.

Reach out to us on linkedIn:

Kavita Shenoy: https://www.linkedin.com/in/kavita-shenoy-3565485/

Deven Shah: https://www.linkedin.com/in/deven-shah-635210145/

Ankit Richariya: https://www.linkedin.com/in/ankit-richariya-08010883/

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#VoiroPodcast #AI #Technology #genie #admonetization #monetization #advertising #mediasales #adrevenue #agenticai #aiagents #llm #marketing #adtech

Season 6, Episode 10: Host Kavita Shenoy engages in a deep conversation with Leslie D'Monte, the Executive Editor at Mint HT Media and a renowned technology and science writer. Leslie brings over three decades of experience covering a wide range of technological advancements, from AI to blockchain, and shares his perspectives on the future of artificial intelligence, particularly within the Indian context.

The discussion navigates through the evolution of AI, the concept of generative AI, the ethical challenges surrounding AI adoption, and how India's digital infrastructure positions the country on the global tech map.

Leslie also touches on the potential and limitations of AI, drawing from his extensive research and recent publications. This episode is a must-listen for anyone interested in the intersection of technology, policy, and global trends.

Key Talking Points:

• The evolution and maturity of AI as a technology.
• Differences between traditional AI and generative AI.
• The role of AI in transforming industries like banking, agriculture, and media.
• India’s journey in building a robust AI ecosystem.
• The ethical considerations and challenges in AI adoption.
• The potential global impact of AI developed in India.
• Leslie's perspective on the future of AI and its implications for enterprises.

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

Find Leslie’s articles on Mint here: https://www.livemint.com/authors/leslie-d'monte

#VoiroPodcast #AI #Technology #IndiaTech #DigitalTransformation #GenerativeAI #EthicsInAI