In this episode of The Voiro Podcast, host Kavita Shenoy speaks with Oindrilla Chakraborty, Co-Head of Streaming Sales at Amagi, to explore how Connected TV (CTV) and Free Ad-Supported Streaming Television (FAST) are reshaping the video ecosystem in India and APAC.

Oindrilla draws on her experience across JioSaavn, TikTok, HT Media, and now Amagi, to break down how broadcasters and advertisers can build sustainable, measurable, and scalable revenue streams in a multi-platform world.

Together, they decode how Amagi’s Make–Move–Monetise framework enables media partners to create, distribute, and monetise channels entirely on the cloud — and what this means for the future of television.

Key Talking Points

• Amagi’s cloud-native Make–Move–Monetise model
• FAST and CTV adoption in India
• How free, ad-supported content is scaling
• Solving low ad fill with Pod Split
• Measuring ads through SSAI and viewability
• Dynamic brand insertion on connected TVs
• Smart TV discovery and EPG promotion
• India’s scale driving APAC FAST growth

About Voiro: Voiro is an ad monetisation infrastructure company that powers premium media and commerce platforms across streaming, digital, gaming, and fintech. Learn more at www.voiro.com or follow us on LinkedIn.

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