The Voiro Podcast

[Season 4 Episode 7] On a surprisingly sunny day in June, Anand and Kavita journey on with Indiana Jones and talk about the magic of movies, the newsmakers from April, May, and June and the power of retail media. In this episode, we cover: 

⚡️ Why June is the Best Month for Theatre

⚡️ Newsmakers: IPL, Open RTB for CTV, Linda Yaccarino and Cannes 

⚡️ Retail Media and What Is Their North Star

⚡️ Sneak Peak Into Upcoming Voiro Webinar on E-Commerce Monetisation


Chapters

00:00 - Intro

01:27 - What we are watching

03:14 - Apple’s Vision Pro is not transparent

06:45 - Theatrical experiences in the U.S

12:06 - Ad-tech newsmakers in April 2023

17:39 - Ad-tech newsmakers in  May 2023

22:32 - Ad-tech newsmakers in June 2023

24:08 - Voiro’s webinar on Retail Media Monetisation

CC: The Entertainment Strategy Guy, Krishna Rao, The Adexchanger Talks

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#podcast #cannes 2023 #advertising #content #ATS London #Publisher #AI #Retail Media #CTV

[Season 4 Episode 6] Anand and Kavita take a trip to Cannes and ATS London through the airwaves and jam on creativity, capitalism and context. In this episode, we cover: 

⚡️ ATS London 2023 and Sustainability

⚡️ Why Capitalism Can Be in Service of Life: Brian Morrissey on Cannes 2023 

⚡️ The Big Shift in How Programmatic Works

⚡️ Attention as a Metric and What is API (Attention Per Impression)

⚡️ Retail Media and CTV: The Problem of Fragmentation

Chapters

03:14 - Events (ATS and Cannes Lions 2023)

13:00 - Measuring attention

17:41 - Retail media is hot

21:54 - Pricing A.I enabled gigs

25:48 - What's happening with CTV

29:41 - What we are watching this week

32:02 - "IDs won't save us"

CC: AdTech God, Marc Andreessen, Rob Beeler, The Rebooting

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#podcast #cannes 2023 #advertising #content #ATS London #Publisher #AI #Retail Media #CTV

[Season 4 Episode 5] In this episode, Anand and Kavita talk about trust - trust between publishers and advertisers as well as advertisers and consumers. Is trust the biggest currency this industry thrives on? Following are some questions we ask:

⚡️ Should Netflix be sharing data with content creators as YouTube does?

⚡️ What can we do to build trust between advertisers and consumers?

⚡️ What changes will the AI ACT bring?

⚡️ Sam Altman’s visit to India. What’s the drama all about?

CC: Google, Netflix, Snowflake, The Town

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#podcast #consumertrust #advertising #content #marketing #Publisher

[Season 4 Episode 4] Anand and Kavita welcome back Abash and Jithin from CABSAT in Dubai and explore all that’s happening in the OTT, e-commerce and broadcast market in MENA. This episode explores:

⚡️ Apple’s VisionPro: First Thoughts

⚡️ Yann Colleter’s The Streaming Lab

⚡️ OTT Subscription Fatigue and FAST in MENA

⚡️ Creativity in Monetisation

CC: 

Viniit Mehta, Yann Colleter, MBC, Careem

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#podcast #monetisation #advertising #content #marketing #OTT #MENA #Streaming Wars

[Season 4 Episode 3] Anand and Kavita get into the trenches with the queen of D2C marketing, Deepti Karthik. This episode explores various facets of marketing and tech.

⚡️ Who is a fractional CMO?

⚡️ Key points to keep on your radar as a marketer in 2023

⚡️ What are the key issues keeping marketers up at night today

⚡️ Weaving new tech into marketing: When do I need AI?

⚡️ Who’s Winning 1P: Big Box or D2C

⚡️ Enriching 1P with 2P Data

⚡️ How to be future-ready and at what cost?

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#podcast #monetisation #advertising #content #marketing#D2C

[Season 4 Episode 2] Anand and Kavita are back in the hot seat. This time with our returning guest Vikram Chande (Samsung Ads). This episode focuses on CTV and here’s the episode’s running order:

⚡️ Changing ad buying behaviour

⚡️ Where does CTV fit in the ad buyers mix

⚡️ How publishers should embrace CTV and generate revenue

⚡️ What does CTV demand look like

⚡️ CTV data measurement standards

⚡️ Samsung’s role in CTV measurement

⚡️ Why big players are consolidating in OTT

CC: Samsung, Disney, Airbnb, Hulu, Amazon Prime, MX Player, Sony, Zee5, Jio, Fubo TV, Ampersand

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#podcast #monetisation #advertising #content #ctv #fast

[Season 4 Episode 1] Kavita Shenoy and Anand Gopal are back in the pod-seat for a brand new season. They are not alone for the first episode as Krishna Rao Vijayanagar, a good friend of Voiro and a quintessential OTT boffin joins the podcast.

What’s in this episode:

⚡️ Who is Krishna (Editor-in-Chief of ottverse.com)

⚡️ Krishna’s masterclass on how OTT works

⚡️ NAB and future of broadcast and streaming tech

⚡️ Which is harder: delivering VoD or live stream?

⚡️ Betting on the future of streaming tech

⚡️ The story behind OTTVerse, Krishan and Abhi’s attempt at creating the world best OTT business and tech magazine

Where to reach our hosts and guest:

👉 Kavita Shenoy (LinkedIn, Twitter)

👉 Anand Gopal (LinkedIn, Twitter)

👉 Krishna Rao Vijayanagar (LinkedIn, website)

CC: Disney, F1, Jio, Spotify, NAB, IBC, OpenAI, TikTok, IPL, Shark Tank, Airtel, OTTVerse

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#podcast #monetisation #advertising #content #bigtech #streaming #ott #vod #avod #svod 

Kavita and Anand bring Season 3 of the Voiro Podcast to a close with a freewheeling session on the top highlights and trends of the season and what to look forward to in Season 4!

⚡️ CTV: An Opportunity, A Dilemma, A Revolution

⚡️Context Stays King

⚡️ Consolidation is Key

⚡️ Sports Rights - The Future

Enjoy the episode.

Show notes:

Videoweek on the evolving measurement of CTV Campaigns

Vikram Chande on ACR Data is Key

Bog Iger and All That’s Happening at Disney

Elon Musk and the Legacy of Twitter

How Satya Nadella Made Google Dance 

CC:

👉 Disney, Jio, TikTok, Spotify, Stratechery, OpenAI, Puck, The Town, Adexchanger, exchange4media

👉 Microsoft, Ciaran O'kane, Satya Nadella, Elon Musk, Activision

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#disney #openAI #ipl #social

Bangalore is in bloom and Kavita Shenoy and Anand Gopal talk about the season of AI, Cricket and upfronts. In this freewheeling session, our hosts talk about: 

⚡️ Open Letter to AI To Pull The Brakes and Why Some Big Names Support It

⚡️ IPL Starts Today And The Season of Cricket is Officially On

⚡️ Upfront and Newfront season’s Around The Corner: Where are The Advertisers Putting Their Money?

⚡️ What’s Brewing In the World of Decentralised Social Networks

Enjoy the episode.

Show notes:

Chamath Palihapitiya Analogy on AI

Bob Iger Shuts Down Metaverse

CC:

👉 Disney, Jio, TikTok, Spotify, Stratechery, OpenAI, TVRev

👉 Ben Thompson, Exan Shapiro, Satya Nadella

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#disney #openAI #ipl #social

Kavita Shenoy and Anand Gopal welcome (back) Voiro CTO Jithin George (a.k.a Jimmy) to the pod table on this subdued summer Friday morning. The three musketeers share their thoughts on some heavy-duty stuff this week. So hit that play button and enjoy a very interesting Voiro podcast episode where we talk about:

⚡️ What to make of Netflix’s subs growth for their ad-supported tier

⚡️ What to expect from the biggest ad-supported live sport streaming event in India (IPL)

⚡️ TikTok’s cliffhanger. Will they sell or get banned?

⚡️ Spotify’s foreground discovery with video feed and why this makes business sense

⚡️ And what’s GPT-4 good at and what can we do with it

Enjoy the episode.

Show notes:

Ben Thompson’s Stratechery piece on Spotify: https://bit.ly/stratechery-spotify-opinion

CC:

👉 Netflix, Jio, TikTok, Spotify, Stratechery, OpenAI

👉 Ben Thompson, Shou Chew, Satya Nadella

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#netflix #tiktok #spotify #gpt4 #ipl #jio #advertising #monetisation