The Voiro Podcast

The boys are back from Ad:tech 2023 and bring with them some illuminating insights on all that’s happening in the world of Advertising Tech. Kavita Shenoy and Anand Gopal join Abash Sinha and Deven Shah on the airwaves for a freewheeling chat on: 

⚡️CTV, Its Future and The Importance of 9 minutes

⚡️Open Internet and The Scope of the Programmatic Future

⚡️Contextual Advertising and Personalisation At Scale

⚡️The Growing Concern Over Ad Fraud, Measurement and Brand Safety

⚡️The Future Of Voice Commerce

CC

✅Prabhvir Sahmey, Senior Director, Samsung Ads on Samsung and Future of CTV

✅  Michael Fein (The Trade Desk) , Archana Aggarwal (Airtel), Rahul Singh, Atique Kazi (GroupM) on The Future of Open Internet and How Consumers Are Engaging With It

✅ Shirish Ghosal on CTV in India

✅ Dhiraj Gupta, Co-Founder mFilterIt on Ad Fraud and Brand Safety

✅ Jaspreet Bindra, Founder - Tech Whisperer on ChatGPT and its scope

Also Mentioned

Jio Cinema

HotStar

GroupM

All In Podcast

The Good Time Show

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#adtechIN #adtechdelhi #adtech #monetsiation #advertising #programmatic #ctv

Our webinar on ‘How to Crack Large Direct Sales Deals’ is an amalgamation of industry leaders and thinkers who brought their perspectives, ideas, and best practices on how to win large direct sales deals consistently.

Rajeev Dhal (COO, AdOnMo) shares his thoughts on how he has set up a strong foundation to drive direct sales deals at DooH player AdOnMo.

Sudarshan Sarma (Sr Director-Monetisation and Product Marketing, Flipkart) brings a ton of experience and perspective on how he is driving direct sales at Flipkart.

Anand Gopal (COO, Voiro) brings his perspective as an adtech enabler helping large publishers run sustainable monetisation businesses through large direct sales deals.

Learn more about Voiro here: https://www.voiro.com

#webinar #adsales #directsales #monetisation #advertising

Kavita Shenoy and Anil Karat talk about all that’s happening in the world of audience targeting and the role tech plays in it.

⚡️Audience targeting and making the audience more accessible 

⚡️NBC’s #One23 Conference on audience engagement

⚡️What a publisher’s workforce going to look like in the future and the role of data engineering

⚡️IAB’s Guidelines on data clean room standards 

CC

✅NBC’s #One23 conference and Kelly Abcarian on quality of content and its impact on the ad ecosystem

✅ Dumbstruck Inc, EDO Inc on the emotional resonance of ads

✅ AdExchanger

✅ Google

✅ Meta

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#advertising #audience #content #data

Kavita Shenoy and Anil Karat ask important questions about the future of television, where we ask:

⚡️Is Linear TV Dying?

⚡️How is media being bought in the current TV ecosystem?

⚡️Why have contextual, emotional ads disappeared?

⚡️What role does data play in TV content and advertising today?

⚡️YouTube’s New CEO - What does the future look like?

CC

✅Prasun Basu on Digital Video Consumption: Cord-cutting and the Cross-Screen story at the Media Investment Summit 2023

✅ Neal Mohan’s appointment as YouTube CEO

✅ Kantar

✅ YouTube

✅ Samsung

✅ TataPlay

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#advertising #television #youtube

Kavita Shenoy is joined by our Chief Architect Anil Karat who brings a tech-flavour to this episode where we discuss:

⚡️Why Self-Service Is Back In Focus

⚡️Generative AI and What It Means for the World of Content and Media

⚡️What is Nebula and Why Is It Capturing Creator’s Attention

CC

✅ Sid Rath on Generative AI 

✅ Ryan Reynolds on ChatGPT

✅ NBC

✅ YouTube

✅ ChatGPT

✅ Curiositystream

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#advertising #monetisation #selfserve #nebula #streaming #creator

Anand Gopal and Kavita Shenoy break down all that’s making news in the world of sports, advertising and entertainment.

⚡️Women’s IPL and what it means for advertisers

⚡️DOJ and Google Drama

⚡️Highlights from IAB/ALM in Florida

⚡️Twitter’s new move to woo advertisers

CC

✅ Palki Sharma on Vantage

✅ David J Moore on Apple

✅ Deepika Padukone in Pathan

✅ CNN 

✅ Google

✅ Twitter

✅ The Daily News

✅ HBO Max

✅ Viacom 18

✅ Jio

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#advertising #monetisation #pathan #news #google #twitter #ctv #fast

Vikram Chande, General Manager, Samsung India joins Anand Gopal and Kavita Shenoy on a special episode of the Voiro Podcast to jam on CTV, FAST and the fast-evolving world of television.

⚡️The evolving ecosystem of CTV 

⚡️CTV measurement standards and currencies

⚡️The CTV story: India vs the US

⚡️FAST: What it is and where does the future lie

⚡️Monetisation of CTV model

Personalities referred:

• Michael Shields on Nielsen
• Evan Shapiro on CTV universe
• Paul Gubbins on the year of CTV
• Paras Mehta on the CTV story in India

Brands referred:

👉Publica 

👉Nielsen

👉Amazon

👉Roku

👉Netflix

👉Amagi

👉Jio

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#advertising #monetisation #ctv #fast #tv #television

Anand Gopal and Kavita Shenoy jam on the marriage between technology and media and where advertising is headed amidst all this:

⚡️CES 2023 and the need for responsible technology 

⚡️Interplay between media and tech 

⚡️Amazon launching its own sports app

⚡️Netflix and Nike

⚡️Smart TV revolution

Personalities referred:

• Allison Schiff and Jason Manningham on Media and Tech 
• Evan Shapiro on responsible technology
• Bob Iger on Creators, Creativity, and Technology

Brands referred:

👉Nike

👉Pixar

👉Amazon

👉Instagram

👉Netflix

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#advertising #monetisation #adops #adsales

Anand Gopal and Kavita Shenoy switch on their mics in a brand new Voiro office at the heart of Bengaluru for the first time in 2023 and they bring news from the world of AdTech covering:

⚡️Barriers between tech and people 

⚡️VR, AR and Chiplets

⚡️Netflix and its Focus on Sports Content

⚡️New Currencies in Measurement of TV advertising

⚡️What’s Next for Meta

⚡️The Trade Desk’s Galilean Satellites

Please read our whitepaper on AdTech trends for 2023 here

Personalities referred:

• Reed Hastings on Netflix’s ad strategy
• James Clear on The Good Time Show
• Ciarán O'Kane on 2023 Predictions
• Matthew Ball on Meta

Brands referred:

👉Meta

👉Apple

👉The Trade Desk

👉Instagram

👉Netflix

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#advertising #monetisation #adops #adsales

Anand and Kavita end 2022 with all that’s ‘buzzin’ in the world of AdTech. From trendsetters to gamechangers, they break down important events that’s going to change how we interact with ads. 

⚡️Google’s Latest Newsmaker—Google PMax 

⚡️How Broadcasters and Content Creators Can Ride the CTV Wave

⚡️Top Trends and Events in 2023 That Will Impact AdTech

You read our whitepaper on AdTech trends for 2023 here

Personalities referred:

• Peter Kafka on Avatar
• Paul Gubbins on how to read the CTV shift
• Ciarán O'Kane on Apple’s ad opportunities
• Evan Shapiro on Apple’s AdTech, Microsoft's moves, Google’s Television and more
• Scott Messer On 2023 in Publishing and AdTech
• Shaan Puri on Facebook bouncing back and TikTok Ban in the US

Brands referred:

👉Google

👉 Microsoft

👉 The Trade Desk

👉Facebook

👉Amazon

👉TikTok

👉Walmart

👉Kroger

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech