The Voiro Podcast

This episode comes from IBC - International Broadcasting Convention, Amsterdam, where Kavita Shenoy and Anand Gopal delve into all that’s happening at #IBC2022 and a lot more: 

⚡️What’s In Store at IBC

⚡️The Future of Media Tech At IBC

⚡️Why You Must Read Mark Bergen’s Book on YouTube

⚡️11 Media Trends From Summer Of 2022

⚡️Data Influencing Media Business Decisions

Personalities and Brands mentioned:

👉 Ben Keen

👉 Marie Fenner

👉 Andy Isaacs 

👉 Rich Greenfield

👉Mark Bergen

Publications and businesses mentioned:

👉PIANO and UKTV

👉 IBC MediaTech

👉 Lightshed

Self-Service is the new mantra in the world of advertising. Kavita Shenoy, Anand Gopal, and Jithin George take a look at the self-service advertising platform and several topics including:

⚡️Fighting FOFO in Advertising

⚡️IPL in Ultra HD

⚡️ZEE5’s growing MAUs

⚡️Twitter Bots and Why Musk Hates Them

⚡️Voiro and The Indian Dream Podcast

Personalities and Brands referred:

👉 Allison Schiff

👉 Siddharth Sridharan

Publications and businesses referred:

👉eMarketer

👉 AdExchanger

👉Clearcode

👉The Indian Dream Podcast

The Voiro Podcast | Season 2, Episode 2: As Voiro completes 8 years of its successful journey, for the first time ever we introduce one of Voiro’s Co-Founders, Anil Karat, to the podcast. In today’s episode Kavita Shenoy, Anand Gopal, and Anil Karat take a deep dive into several topics including:

⚡️Why YouTube is still king of long-form content 

⚡️Retail Media’s Ad Spending Forecast

⚡️Cable TV vs. Streaming

⚡️VC Interest in Non-US Ad Tech Markets

Personalities and Brands referred:

Peter Kafka

Evan Shapiro

Publications and businesses referred:

👉The FirstPartyCapital Newsletter

👉 ADWEEK

👉Techcrunch

👉Land of The Giants

👉Ulta Beauty

We are back and Season 2 of the Voiro podcast started with a very special guest, Jithin George. Kavita Shenoy, Anand Gopal and Jithin take a deep dive into several topics:

⚡️FAST (Free Ad Supported Streaming Television): What it is, what it is not and where is it headed

⚡️Apple and ATT

⚡️What is BVOD?

⚡️Walmart’s Ad Revenue

Personalities and Brands referred:

Ben Thompson

John David Rainey

Publications and businesses referred:

👉 Stratechery

👉 VIDEOWEEK

👉Financial Times

👉 AdExchanger

The Voiro Podcast | Episode 13: We end season 1 with today’s episode, but we will come back with a new, invigorating, stylish season 2 very soon. So, to keep you engaged, our esteemed hosts Kavita Shenoy and Anand Gopal switch on their mics, sip a cuppa joe and talk about:

⚡️Big Tech News: Apple Launches DSP, Google’s Ad Tech Stack and App Tracking Transparency (ATT)

⚡️Power of community and Web3

⚡️The Pay-for-Play era of podcasting

⚡️The Power of Legitimacy

⚡️Season 1 Highlights

Personalities and Brands referred:

Alexis Ohanian

Vitalik Buterin

Publications and businesses referred:

👉 The Good Times Podcast

👉 DIGIDAY

👉 Bloomberg

👉 eMarketer (INSIDER Intelligence)

👉 Exchangewire

#voiro #thevoiropodcast #weekinreview #podcast #spotify #applepodcast

As CTV advertising becomes more popular, Google delays its plans on a cookieless world and Zuckerberg doubles downs on its Meta Operations

In this episode, Kavita Shenoy and Anand Gopal talk about topics ranging from:

⚡️Are ad spends going to take a massive hit as we head towards a slump?  

⚡️Rising popularity of CTV advertising

⚡️Google’s delayed plans on a cookie-less world 

⚡️Zuckerberg intensifies operations as he leads Meta into the next phase

⚡️Google Ad Manager Introduces a new solution, ‘Confirming Gross Revenue’

⚡Need for more empowered creators

Personalities and Brands referred:

March Andreessen

Chamath Palihapitiya 

Evelyn Mitchell 

Jeff Teng

Publications and businesses referred:

👉 New York Times

👉 STRATECHERY

👉 The Verge

👉TechCrunch+

👉MNTN

In this episode, Kavita Shenoy and Anand Gopal talk about topics ranging from:

⚡️Netflix’s streaming business model and market dynamics

⚡️Is SNAP Inc its own worst critic?

⚡️DV360 and FanCode cater exclusively to Indian cricket fans

⚡️How Lata Mangeshkar recused Indian Cricket

⚡️The value of a sports league in a dynamic economy

⚡️Sports Stars to Business Moghuls

⚡️You DOOH or you don’t

⚡️Is Uber DOOHing it right?

⚡️Chennai Super Kings to India’s First Sports Unicorn

⚡️Spencer Dinwiddie's attempt to tokenize his own contract

⚡️IPL Franchises own franchises in South Africa

Personalities and Brands referred:

March Andreessen | Chamath Palihapitiya | David Sacks | David Friedberg | Joseph Pompliano

Businesses and publications mentioned:

Good Time

The Huddle Up

British Airways

ALL-IN

Espncricinfo

The Federal

In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:

⚡️Netflix partners with Microsoft for Ad Supported Subscription Plan

⚡️Disney’s AdTech Deal with The Trade Desk

⚡️Unity and ironSource lock in an all-stock deal for gaming

⚡️Will Google proactively spin off its ads business

⚡️‘Life in the FAST lane’: Where is FAST headed?

⚡️Programmatic TV journey and the rise of ad-supported streaming

⚡️Data-led media revolution

Catch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section.

Personalities and Brands referred:

Paul Gubbins | Katie Coteman | Evan Shapiro | Peter Kafka | CVL Srinivas

Publications and businesses referred:

👉 Netflix

👉 TechCrunch

👉 Spotify

The Voiro Podcast | Week In Review | Episode 9: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:

⚡️Why contextual advertising is king

⚡️The looming economic crisis and ad spending

⚡️The new age of game advertising

Catch all the interesting tidbits, opinions, and predictions from the world of monetisation.

Personalities and Brands referred:

John Snyder | BIDSTACK | Gacha Games

Publications and businesses referred:

👉AdExplainer 

👉 DIGIDAY

👉 AdExchanger Talks

In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:

⚡️The debate on CTV as a medium

⚡️The Cannes Lions Awards and the Mar-tech Experience

⚡️Need for broader conversation on Data Driven TV

⚡️Google and Netflix talks

⚡️What streaming has done to Wall Street

⚡️Is Netflix part of the bigger streaming problem? 

⚡️Wikipedia’s new service, Wikimedia Enterprise 

⚡️Disney picks up Formula 1 Rights

⚡️Yahoo’s post pandemic offering

Personalities and Brands referred:

Peter Kafka | Evan Shapiro| Disney | Formula 1 | Wikipedia

Publications and businesses referred:

👉 TechCrunch 

👉 Cannes Lions 2022

👉 Netflix