The Voiro Podcast

The Voiro Podcast | Week In Review | Episode 7: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:

⚡️VC interest in the creator economy

⚡️The void TikTok has left behind in India

⚡️Short Video Apps and its potential in the looming recession

⚡️OTT platforms looking at different revenue sources

⚡️Roku and Walmart partnership and what it means for retail media

⚡️Netflix’s lost subscribers and its future 

Catch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section.

#voiro #thevoiropodcast #weekinreview #podcast #spotify #applepodcast

Personalities and Brands:

| Peter Kafka | Evan Shapiro| Roku | Wallmart

Publications and businesses referred:

The CapTable 

Business Standard

TikTok

Netflix

The Voiro Podcast | Week In Review | Episode 6

In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:

⚡️ An in-depth analysis of IPL rights auction

⚡️Apple bidding on streaming sports (MLS)

⚡️Paramount’s collaboration with Reliance

Catch all the interesting tidbits, opinions, and predictions from the world of monetisation only on The Voiro Podcast.

Personalities and news links:

Harsha Bhogle | Peter Kafka | Shapiro | Apple TV | 

Publications and businesses referred:

Mjunction, Reliance

The Voiro Podcast | Week In Review | Episode 5

In this remote episode (from Singapore) our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:

• Sheryl Sandberg’s Exit from Facebook
• AdMonsters Ops Event in New York and Contextual Advertising
• Bidding for IPL rights for the next 5 years
• Data and AI Use in Sports and Focus on Fan Inclusion
• TikTok and Music Marketing
• Original content: The OTT gamble
• Importance of Theatrical Releases
• Online education and its future

Catch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section.

Personalities mentioned

Sheryl Sandberg, Rachel Baker, Unmish Parthasarthi, Kara Swisher, Scott Galloway, Krystal Todd

Other mentions

👉 Facebook

👉 AdMonsters Ops

👉 IPL Rights (Watch an interesting panel discussion on the business of live sports streaming)

👉 Slaves to the Algo podcast - with Unmish Parthasarathi

👉 Stratechery

👉 Huddle Up

👉 Pitchfork

👉 Pivot

Want to learn about what we do at Voiro? Here are some links to help you:

👉 Our website: https://voiro.com/

👉 Our blog: https://voiro.com/blog

👉 LinkedIn: https://in.linkedin.com/company/voiro

👉 Twitter:https://twitter.com/VoiroTech

This week’s Voiro podcast was a star-studded one. In this episode our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:

• Top Gun, Tom Cruise, LeBron James, Lizzo and celebrity branding
• Upfront and its changing narrative
• Twitch vs. TikTok
• The paradigm shift in CTV advertising
• Ad world’s preoccupation with gaming influencers

Catch this and much more at what’s keeping the Voiro airwaves buzzing. Listen to the opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section.

Mint

Videoweek

Adexchanger

Adweek

Economictimes

Scott Galloway

Kara Swisher

Want to learn about what we do at Voiro? Here are some links to help you:

Our website: https://voiro.com/

Our blog: https://voiro.com/blog

LinkedIn: https://in.linkedin.com/company/voiro

Twitter: https://twitter.com/VoiroTech

In today’s Week In Review episode, Anand Gopal (COO) and Kavita Shenoy (CEO) talk about the ‘TikTok Boom’ (by Scott Galloway) and how it’s impacting the way we consume content and advertise. Kavita talks about how earlier the rags-to-riches story was commonly associated with a change in geographies.

Anand brings to light a recent conversation with Anil Karat (CTO Voiro) and how he pointed out that TikTok has unlocked a new pool of attention, with people watching TikToks in between meetings, during a commute, and even during a conversation. Everyone, from cable to print to digital to different apps is now competing for this same pool.

Anand also talked about the creation of subcultures and how that impacts the way we advertise. He quoted the example of Shaquille O'Neal and how his favourite music channel is WorldstarHipHop.

Peter Kafka’s recent episode from Recode Media was a point of conversation, where Anand and Kavita talked about ‘swapping cable dollars for digital pennies’ and Elon Musk taking over Twitter. They also touched upon how Warner Brothers offer a balance in the portfolio and have multiple tiers, proving them to be a stable ship that can weather the storm.

They also talked about the WSJ article ‘Disney Vows to Show Very Few Commercials on Ad-Supported Disney+’ that is representative of the times and what startups can do to get more capital in an efficient manner and spend it efficiently.

References mentioned in the episode

• eMarketer - 'How much money is TikTok making?'
• Peter Kafka - interviews with Tony Fadell and Rich Greenfield
• WSJ’s profile of Discovery CEO David Zaslav captured by Streatechery
• Warner Bros. Discovery, Inc. (WBD) CEO David Zaslav On Q1 2022 Results
• US Senate Bill Would Break Up Google and Add Transparency to Digital Advertising
• Listen to the latest Recode Media episode on The State of Streaming on Apple Podcasts
• Accenture's 2022 report on Streaming's Complex Consumer

In this week’s podcast Anand Gopal, COO, Voiro, and Kavita Shenoy, CEO Voiro, talk about sustainability in programmatic advertising and further discuss how important it is to keep sustainability on our radar while the entire industry goes through tectonic shifts.

https://newsletter.firstpartycapital.com/p/jeff-green-the-great-soothsayer-of?s=r

They also discuss an Accenture report by Neeraj Sharma on how the DNA of modern consumers is hard to understand. Anand explains how the way forward is to pay attention to the quality of recommendations to avoid consumer fatigue. He further points out that data sharing across platforms can be key to getting to know the modern-day consumer as an individual being.

https://www.accenture.com/_acnmedia/PDF-175/Accenture-Streamings-Complex-Consumer-Report-2022.pdf

Kavita delves into Peter Kafka’s podcast on ‘State of Streaming’ and how “monetization of love leads to people signing up for certain streaming services.” They further discuss the need for streaming services to stay relevant and cite the example of Amazon Prime's business model and its modern-day take on syndication.

https://podcasts.apple.com/us/podcast/the-state-of-streaming/id1080467174?i=1000556488283

The podcast further explores the recent chain of events in the media space that was highlighted in Sway by Kara Swisher, in an episode titled “The Death of CNN+ and Netflix’s Pain. Is This Streaming’s Reckoning?”. They discuss the need for businesses to adapt and evolve to stay relevant. They also touch upon larger trends in modern-day advertising about ads trying to be endemic to the platform and be more non-intrusive to the consumer experience.

https://www.nytimes.com/2022/05/12/opinion/sway-kara-swisher-matt-belloni-ben-smith.html

Anand also shares his experience of speaking at the Townhall Amplify Analytix event on Usability of Data Science in Media, where he discussed the shifting definitions of media, the dynamic nature in which the Internet is changing, trends in currency, and common trends we see in media conferences today.

To listen to more in-depth analysis and fun anecdotes log in to the Voiro Podcast every week and subscribe to the channel for more updates.

This week, on one of the coldest days in May in Bangalore, Anand Gopal, COO Voiro and Kavita Shenoy, CEO Voiro, talk about what’s happening and trending in the AdTech space and the major drivers of growth. Catch their views on the importance of content and consumerism and their key takeaways from the Ad:Tech 2022 event at Delhi. They also talk about IPL Fatigue, Metaverse, and the impact of password sharing on streaming services revenues. Catch this and much more to know what’s happening on the airwaves of Voiro. Tune in for an in-depth analysis of key trends in the AdTech space and how it’s helping contribute to several industries.

Articles mentioned in the podcast

• https://www.livemint.com/industry/media/password-sharing-erodes-revenues-of-streaming-services-11652296418874.html
• https://theprint.in/sport/new-ad-trends-emerge-after-initial-fall-in-ipl-viewers-brands-eye-2023-27-media-rights/945724/
• https://www.thedrum.com/opinion/2022/05/11/how-tiktok-revolutionizing-the-way-we-speak-sell-and-shop
• https://newsletter.firstpartycapital.com/p/the-retail-media-land-grab-dpoinsider?s=w
• https://www.adweek.com/agencies/wpp-partners-with-epic-games-to-evolve-metaverse-offer/
• https://www.bcg.com/publications/2022/how-media-is-shaping-retail
• https://theiabm.org/new-ad-technologies-heighten-the-appeal-of-ctv-led-programming/
• https://www.ben-evans.com/benedictevans/2022/3/18/unbundling-advertising
• https://www.vplayed.com/blog/how-to-monetize-live-stream-with-ppv/

People mentioned

• Ratko Vidakovic
• Gaurav Gandhi, Amazon
• Sandeep Bhushan

Brands Mentioned

• Nestle
• Hotstar
• ATS Madrid
• Metaverse