The Voiro Podcast

We end 2022 with a brand new season! Anand Gopal and Kavita Shenoy are back in the hot seat after a break to talk about the world of CTV, Netflix’s bold move and Voiro’s exclusive end-of-the-year paper about trends that are going to impact the AdTech industry in 2023

⚡️Netflix Returns Money To Advertisers 

⚡️Microsoft’s ABK Acquisition and Why FTC Wants to Block It

⚡️Voiro’s Prediction On Top 5 Trends in 2023 That Will Impact AdTech 

Listen to the episode here: 

Personalities referred:

Peter Kafka on Microsoft’s Activision Deal

Reed Hastings on Netflix

Ben Thompson on the history of gaming

The Prestige TV Podcast on Netflix’s surprise moves

Lina Khan, FTC Chairperson

Brands referred:

👉Netflix

👉 Microsoft

👉 The Trade Desk

👉The STRATECHERY

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

Anand Gopal is back from London for the finale of Season 2 of the Voiro Podcast. He and Kavita Shenoy break down all that’s happening in the mad world of ad tech and the key learnings from the UK’s media and ad tech space.

⚡️Voiro at #MadtechMoney: Key Takeaways 

⚡️Voiro at the DPP Leaders' Briefing 2022: Sustainability, Managing Workflows and Tech Transformation

⚡️Challenges in CTV advertising landscape 

⚡️The Voiro Podcast Season 2: Highlights

Listen to the episode here: https://voiro.com/podcast/voiro-in-london-world-of-adtech-ctv-advertising-season2-finale

Personalities referred:

Krishan Bhatia, President And Chief Business Officer at NBCUniversal on audience measurement. 

👉Ciaran O'Kane and Gurman H on being customer-focussed

Brands referred:

👉TikTok

👉 Amazon

👉 Google

👉A&E Networks

👉FirstPartyCapital

👉Discovery

👉Omdia 

👉AdExchanger

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

After the disappointing Big Tech earning reports, the news this week was all about layoffs. Anand Gopal and Kavita Shenoy talk about the mood of the market and if we need to brace for impact. 

⚡️2023: Brace for impact 

⚡️Zuckerberg’s expensive Meta bet

⚡️Big broadcast channels add sports to their content portfolio 

⚡️2023 trends

Personalities referred:

Kara Swisher, Marc Andreessen and Rich Greenfield all talk about what happened this week in Big Tech 

👉Eric Seufert 

Are macroeconomic factors really to blame for the bad earnings calls?

👉 Elon Musk 

The Twitter Takeover and Elon Musk continue to make news

👉  Ben Thompson

Ben Thompson from The STRATECHERY talk about Facebook’s finances

Brands referred:

👉TikTok

👉 Twitter

👉 Netflix

👉 Instagram

👉 Meta

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#monetisation #earnings#layoffs#adrevenue #customeridentity #measurement #adops #adsales

After the Big Tech earnings calls, many companies are now announcing diversification of their revenue streams. Anand Gopal and Rohan Rangaswami are back in the hot seat to dissect and explore how and why. In this episode they talk about:

⚡️YouTube’s Primetime channels 

⚡️Meta’s support to creators NFTs

⚡️Twitter’s blue tick fee 

Personalities referred:

👉Deborah W

YouTube’s Debbie Weinstein talks about the attention economy and YouTube’s upfront debut 

👉 Elon Musk 

With Musk charging $8 per month for the blue tick, the Twitter meme fest is on!

👉 Fred Wilson

Fred Wilson from Union Squares Ventures blogs about a possible NFT app

👉David Zaslav

CEO of Warner Bros. Discovery is confident about the company’s growth strategy owing to its stron intellectual property foundation 

Brands referred:

👉YouTube

👉 Twitter

👉 Netflix

👉 Instagram

👉 Meta

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#monetisation #privacy #firstpartydata advertising #adrevenue #customeridentity #measurement #adops #adsales

A lot is happening in the world of cookies, with Google launching Publisher Advertiser Identity Reconciliation or PAIR. Our hosts Anand Gopal and Rohan Rangaswami explore the non-tech aspect of customer identity and answer some burning questions about it. In this episode they talk about:

⚡️Privacy, Identity, Measurement, First Party Data and Targeting

⚡️ATT and how it is changing the ad landscape

⚡️Google PAIR

Listen to the podcast here: https://voiro.com/podcast/customer-identity-in-the-world-of-advertising

Personalities referred:

👉 Mathieu Roche

Mathieu Roche CEO and co-founder at ID5 shares his thoughts on customer Identity as a concept. . 

👉 Elon Musk 

Musk, the new owner of Twitter, penned a heartfelt message to advertisers. 

Brands referred:

👉Apple

👉 Twitter

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#monetisation #privacy #firstpartydata advertising #adrevenue #customeridentity #measurement #adops #adsales

A lot has happened over the past week in the world of advertising and our inimitable hosts Anand Gopal, Kavita Shenoy and Rohan Rangaswami are back in the hot seat to talk about:

⚡️The World of Omnichannel Advertising and if Bundling is the Answer

⚡️Netflix Makes More Bold Moves

Personalities referred:

👉 Good Time Show

Sriram Krishnan and Aarthi Ramamurthy of Good Time Show fame have come out with a new podcast which is all about tech optimism. In the latest episode featuring Tanmay Bhat, they talk comedy, health and wellness and crypto investing. 

Brands referred:

👉 Netflix

👉 YouTube

👉 Samsung

👉 BARB

Listen to the podcast episode here: 

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#monetisation #advertising #directsales #omnichannel #bundling #adspend

In this Voiro Podcast episode Anand Gopal, Kavita Shenoy and Jithin George are back in the hot seat to talk about:

⚡️Direct Sales and What It Means In The World of Advertising Today

⚡️Big Tech Reinventing Themselves

⚡️Will Elon Musk Finally Buy Twitter?

⚡️Major League Baseball Partners with Google Cloud

Personalities referred:

👉 Kara Swisher

In her new podcast, On With Kara Swisher, Swisher talks about Musk, Dorsey, Zuckerberg and more of the Big Tech elite.

👉 Gary Vaynerchuk 

In his book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, Gary talks about marketing being a deeply collaborative relationship

Brands referred:

👉 Netflix

👉 TikTok

👉 Twitter

Listen to the podcast episode here: 

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#monetisation #advertising #adrevenue #directsales #socialmedia #mlb #streaming #marketing #meta

In this Voiro Podcast episode Anand Gopal is back in the hot seat with debutant Rohan Rangaswami (CRO, Voiro) to talk about three massively interesting topics:

⚡️ Netflix’s CPM causes a furore

⚡️ How YouTube wants to share revenue from Shorts

⚡️ Saying goodbye to Google Stadia

⚡️ Our love for podcasts

Personalities and Brands referred:

👉 Reed Hastings

👉 Peter Kafka

👉 Neal Mohan

👉 Baskar Subramanian 

Publications and businesses referred:

👉Netflix TUDUM

👉Land of The Giants

👉 YouTube Shorts

👉 The Ken

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#TUDUM #Netflix #YouTube  #monetisation #advertising #adrevenue #streaming #CTV #television #podcast #media

Welcome to the Voiro Podcast. In this episode Kavita Shenoy (CEO, Voiro) is joined by Adtech enthusiast and Chief Architect, Anil Karat to discuss two major topics:

Topic 1: Monetising gaming and game streaming - The hosts discuss the following points:

• The state of monetisation in gaming and game streaming
• Different types of gaming audiences
• Advertising opportunities in gaming
• Immersive advertising in gaming
• InMobi’s report about growth in gaming advertising

Topic 2: IAB’s Supply path optimisation via SDA (Seller defined audiences) - The hosts discuss the following points:

• Is there a need for SDA?
• Technical challenges in creating SDA cohorts (mapping custom IDs)
• SDA vs. 3rd party cookies
• Google’s positive privacy pitch
• Perils of creating your own filter bubble
• Advertising and privacy: can they co-exist?

Google | Dmexco | Inmobi | Apple | Fortnite | Netflix | Rooter | Indian Dream | Podcast | Twitch | YouTube | Adgully | Gamezop

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

Kavita Shenoy and Anand Gopal give a day-to-day account of #IBC2022 and break down the key takeaways from the mega media tech conference. In this episode they talk about: 

⚡️Understanding Consumer Experience and the Importance of Customer Retention

⚡️Mega Stalls from Tech Giants

⚡️Decoding the true sports fan

⚡️Glass to glass value chain

Personalities and Brands referred:

👉 Ben Keen

👉 Marie Fenner

👉 Andy Isaacs 

👉 Archana Anand

Publications and businesses referred:

👉PIANO and UKTV

👉 IBC MediaTech

👉 Omdia

👉viacess.orca