A lot is happening in the world of cookies, with Google launching Publisher Advertiser Identity Reconciliation or PAIR. Our hosts Anand Gopal and Rohan Rangaswami explore the non-tech aspect of customer identity and answer some burning questions about it. In this episode they talk about:

⚡️Privacy, Identity, Measurement, First Party Data and Targeting

⚡️ATT and how it is changing the ad landscape

⚡️Google PAIR

Listen to the podcast here: https://voiro.com/podcast/customer-identity-in-the-world-of-advertising

Personalities referred:

👉 Mathieu Roche

Mathieu Roche CEO and co-founder at ID5 shares his thoughts on customer Identity as a concept. . 

👉 Elon Musk 

Musk, the new owner of Twitter, penned a heartfelt message to advertisers. 

Brands referred:

👉Apple

👉 Twitter

👉 Learn about Voiro: https://voiro.com

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#monetisation #privacy #firstpartydata advertising #adrevenue #customeridentity #measurement #adops #adsales