Season 6, Episode 13: Join us for an insightful conversation with Asha Kulkarni, VP of Partnerships and Ecosystem at Zee, as she shares her extensive experience in India's broadcasting evolution. With over a decade of experience across major broadcasters, Asha offers unique perspectives on the future of content delivery, monetisation, and the role of technology in broadcasting.

In this episode, we explore:

• The transformation of India's broadcasting landscape from linear TV to digital platforms
• Key strategies for broadcasters to succeed in the next decade
• The importance of balancing subscription and advertising models
• The role of data-driven decision making in content strategy
• The significance of local content and storytelling
• How sustainability and conscious content consumption are shaping the future
• The evolution of gaming and interactive content in broadcasting
• Personal insights on resilience, work-life balance, and giving back to the industry

Asha also shares her inspiring personal journey, including her recovery from a major health challenge and her current work mentoring women in technology through the RISE initiative.

Reach out to us on linkedIn:

Kavita Shenoy: https://www.linkedin.com/in/kavita-shenoy-3565485/

Asha Kulkarni: https://www.linkedin.com/in/asha07/

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