The Voiro Podcast

Season 6, Episode 11: In this episode of the Voiro Podcast, Kavita Shenoy (CEO) sits down with Deven Shah (Product Manager) and Ankit Richariya (Head of Engineering) to discuss Voiro Genie, the company's innovative AI-powered analytics tool for ad monetisation businesses.

Key talking points:

• The evolution of Voiro Genie from initial concept to its current form
• Challenges in developing AI for the ad tech industry
• The shift from instruction-based AI to agent-based AI
• Ensuring data privacy and security in AI implementations
• The importance of contextual understanding in AI for ad businesses
• Voiro's unique approach to cognitive architecture for scalability
• Future developments for Voiro Genie, including predictive analytics and automated insights

Enjoy a great conversation on the practical applications of AI in ad tech, the technical challenges of implementing AI solutions, and the future of AI-powered analytics in advertising. This episode is a must-listen for anyone interested in the intersection of AI and ad monetisation.

Reach out to us on linkedIn:

Kavita Shenoy: https://www.linkedin.com/in/kavita-shenoy-3565485/

Deven Shah: https://www.linkedin.com/in/deven-shah-635210145/

Ankit Richariya: https://www.linkedin.com/in/ankit-richariya-08010883/

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#VoiroPodcast #AI #Technology #genie #admonetization #monetization #advertising #mediasales #adrevenue #agenticai #aiagents #llm #marketing #adtech

Season 6, Episode 10: Host Kavita Shenoy engages in a deep conversation with Leslie D'Monte, the Executive Editor at Mint HT Media and a renowned technology and science writer. Leslie brings over three decades of experience covering a wide range of technological advancements, from AI to blockchain, and shares his perspectives on the future of artificial intelligence, particularly within the Indian context.

The discussion navigates through the evolution of AI, the concept of generative AI, the ethical challenges surrounding AI adoption, and how India's digital infrastructure positions the country on the global tech map.

Leslie also touches on the potential and limitations of AI, drawing from his extensive research and recent publications. This episode is a must-listen for anyone interested in the intersection of technology, policy, and global trends.

Key Talking Points:

• The evolution and maturity of AI as a technology.
• Differences between traditional AI and generative AI.
• The role of AI in transforming industries like banking, agriculture, and media.
• India’s journey in building a robust AI ecosystem.
• The ethical considerations and challenges in AI adoption.
• The potential global impact of AI developed in India.
• Leslie's perspective on the future of AI and its implications for enterprises.

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

Find Leslie’s articles on Mint here: https://www.livemint.com/authors/leslie-d'monte

#VoiroPodcast #AI #Technology #IndiaTech #DigitalTransformation #GenerativeAI #EthicsInAI

Season 6, Episode 9: In this insightful episode of the Voiro Podcast, host Kavita Shenoy, CEO of Voiro, engages in a deep conversation with Piyush Kumar, the visionary founder and CEO of Rooter, India's largest gaming and live-streaming platform. As Rooter celebrates its eighth anniversary, Piyush shares the incredible journey of the platform, from its inception to becoming a major player in the Indian gaming ecosystem. They discuss the strategic role of monetization, the evolving gaming landscape, and how Rooter is transforming into a content-to-commerce company. This episode offers a comprehensive view of the gaming industry's future in India and beyond.

Key Talking Points:

• Rooter's Evolution: How Rooter transitioned from a gaming content platform to a content-to-commerce company.
• Monetization Strategies: Insights into Rooter’s monetization approach and the role Voiro plays in optimising ad revenue.
• Market Expansion: Rooter’s strategic penetration into Tier 2 and Tier 3 markets and its expansion into neighbouring countries.
• Gaming Ecosystem: The importance of gaming in India’s social fabric and Rooter’s role in shaping the future of gaming content.
• Brand Collaborations: How Rooter is working with brands and game publishers to create immersive experiences.
• Future of Gaming: Predictions on the next big trends in gaming and Rooter’s plans for continued growth and innovation.

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

#VoiroPodcast #Gaming #Monetization #Rooter #AdTech #ContentToCommerce #IndianGaming #MarketExpansion #BrandCollaborations

🚀 Season 6, Episode 8: Explore the world of Gen AI and its impact on business operations and growth, in this engaging episode of the Voiro podcast, as Kavita Shenoy and Arun Kumar, CEO and Co- Founder ShellKode talk about building Shellkode from the ground up, enabling businesses through Gen AI, empowering solopreneurs and talents from Tier 2 cities of India, and more. 

⚡️ Introduction to Arun Kumar's journey in building Shellkode from a 4-member to a 100-plus member team in 2 years

⚡️ Shellkode’s philosophy, work ethic and interesting initiatives to empower businesses as well as individual talents

⚡️The need for companies to focus on collaborations and building elastic teams to boost sustainable growth

⚡️ShellKode’s partnership with AWS and Voiro to build Voiro Genie

⚡️Future impact of Gen AI on business operations

👉 Learn about Voiro Genie: https://voiro.com/genie/

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

CC: Bhuvanesh R, Nirmal Prabhu, Velmurugan S, ShellKode

#voiropodcast #adtech #GenAI #media #entertainment #businessstrategy #businessoperations #integration #techstartups

🚀 Season 6, Episode 7: In this engaging episode of the Voiro podcast, host Kavita Shenoy sits down with Vivek Shenoy, Founder of ProductonDemand, to explore the intricate world of ad tech, product management, and the evolving landscape of media and entertainment. Vivek shares his journey from business research to founding his own consultancy, offering invaluable insights into the challenges and opportunities in the industry.

⚡️ Introduction to Vivek Shenoy's journey in business research and consulting

⚡️ Experiences working with companies like Dunkin Brands, Infosys, J.P. Morgan, and DoubleClick

⚡️ Discussion on the shift from build to buy strategies in ad tech and martech

⚡️ Insights on the importance of controlling one's own destiny in the ad tech industry

⚡️ The role of privacy and antitrust issues affecting big tech companies

⚡️ Future trends in CTV and its impact on traditional television and advertising

⚡️ The importance of integration and customization in product development

⚡️ Strategies for B2B companies to engage and nurture potential clients

⚡️ Overview of ProductonDemand and its vision for the future

👉 Learn about Voiro: https://voiro.com 

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

CC: Infosys, Google, Samsung, ProductonDemand

#voiropodcast #adtech #productmanagement #media #entertainment #businessstrategy #consulting #integration #CTV #futuretrends #B2Bmarketing

🚀 Season 6, Episode 6: In this episode, Kavita Shenoy (CEO, Voiro) hosts Shivani Srivastava (Head of PhonePe Ads) to explore the innovative ad strategies and the journey of building a robust ad monetisation business at PhonePe. They delve into the challenges, successes, and future prospects of the ad tech industry.

Key Highlights:

1 - Journey at PhonePe:

• Insights into PhonePe’s evolution from 2016 to present.
• Building blocks of PhonePe's ad business.
• Initial challenges and milestones in ad monetisation.

2 - Unique Ad Formats and Strategies:

• Introduction of scratch cards and rewards.
• Display ad assets and their integration without disrupting user experience.
• Innovative ad formats like sponsored icons.

3 - Programmatic Advertising:

• Experience with programmatic advertising and its impact.
• Challenges and opportunities in scaling programmatic ads.

4 - Future of Ad Monetisation:

• Upcoming products and features in PhonePe’s ad portfolio.
• Trends in the Indian ad tech market and PhonePe’s role.
• PhonePe’s strategy for long-term growth and profitability in ad tech.

Takeaways:

• Effective use of data analytics for ad inventory management.
• Balancing user experience with ad placements.
• The importance of innovation and adapting to market needs in ad tech.

👉 Learn about Voiro: https://voiro.com 

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

CC: PhonePe, Mu Sigma, ISB (Indian School of Business), Paytm, Google, Meta, Instagram, TikTok, Flipkart, Amazon, Netflix, Swiggy, MPL (Mobile Premier League), Zomato

#voiropodcast #adtech #advertising #digitalmarketing #admonetization #programmaticads #fintech #PhonePe #Voiro

🚀 Season 6, Episode 5: Welcome back to a brand new episode of the Voiro podcast with our hosts, Kavita Shenoy and Leena Ghosh. This episode delves into the disruptive strategies shaking up the social media, streaming, and retail industries, AI, and ad tech's rapid evolution.

We talk about:

✅ Retail Media Networks: Walmart’s moves across the value chain, Swiggy’s SmartLinks, etc.

✅ Lane Change: Why Meta wants to be an AI company now

✅ Disruptive Pricing: Unpacking Jio Cinema’s revolutionary subscription model.

✅ Language Accessibility: Enhancing viewer experience with multilingual AI-driven content.

✅ Market Dynamics: Discussing how Jio’s strategies might influence major streaming platforms.

✅ Ad Tech Innovations: Exploring the next generation of ad-supported models leveraging sophisticated technology.

👉 Learn about Voiro: https://voiro.com 

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

CC: Walmart, Meta, Swiggy, Jio, Sony Pictures Network India, Disney+ Hotstar

#VoiroPodcast #StreamingMedia #AdTech #InnovationInMedia #MediaTrends

🚀 Season 6, Episode 4: Join us in an insightful episode of Voiro Podcast as Kavita Shenoy, CEO of Voiro, sits down with Deepak Gupta, a seasoned Product Manager at Jio. Dive deep into the evolving world of ad tech as they explore:

👉 The current state and future of Connected TV (CTV) and its impact on content consumption across diverse demographics.

👉 Deepak’s personal anecdotes on media consumption trends within his family, illustrating the shift from traditional to digital media.

👉 A critical discussion on the potential of AI in personalising and enhancing ad experiences, alongside the challenges of navigating privacy laws and ad fraud.

👉 Insights into the role of technology in shaping advertising strategies, particularly in how CTV is transforming viewer engagement.

👉 Strategies for product professionals to stay ahead in a rapidly changing industry landscape.

👉 Learn about Voiro: https://voiro.com 

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

CC: Netflix, Jio, Snowflake, Google, Samsung, LG

#VoiroPodcast #AdTech #ConnectedTV #DigitalMedia #MediaConsumption #AdvertisingTrends #VoiroPodcast #TechInsights

🚀 Season 6, Episode 3: Join us for a captivating episode as Kavita Shenoy (CEO, Voiro) and Soumya Gupta (Thecore and TheSignal) delve into the dynamic world of media, ad monetisation, and technological innovations.

From the impact of AI on content creation to the surprising resurgence of radio and the intricacies of ad monetisation, this episode is packed with insightful discussions.

Highlights include:

⚡️Media trends over the past year and the constant evolution in the industry.

⚡️Radio's unexpected comeback and its strategic positioning in the modern media landscape.

⚡️The critical role of AI in shaping future content strategies and the challenges surrounding regulation.

⚡️The resilience of print media in India, driven by regional language pride and local relevance.

⚡️An exploration of the film distribution challenges and the strategic plays by PVR-Inox.

⚡️A preview of what's next for The Impression and the broader media landscape in the face of massive mergers and a shifting focus towards advertising as a core revenue stream.

👉 Learn about Voiro: https://voiro.com 

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

Subscribe to TheSignal here: https://theimpression.thesignal.co/subscribe

EY Report: https://www.ey.com/en_in/media-entertainment/reinvent-india-s-m-e-sector-is-innovating-for-the-future

CC: TheCore, Microsoft, EY, Ashish Pherwani, Deccan Herald, Mint, Daily Thanthi, MinMini, PVR, Uber, Good Glam, Flipkart, Myntra, Purplle, Nykaa

#VoiroPodcast #theimpression #thesignal #MediaInnovation #AdTech #DigitalMedia #AIinMedia #ContentCreation #RadioRevival #PrintMedia #CinemaAdvertising #MediaTrends #ai #genai #radiostar

🚀 Season 6, Episode 2: Dive into the vibrant world of ad tech with our latest episode, featuring Kavita Shenoy, Abash Sinha, and Leena Ghosh. Recorded in the aftermath of the ad:tech India event, this episode offers a treasure trove of insights from the intersection of social media, entertainment, and advertising. Our hosts dissect the trends and strategies defining the digital landscape, sharing anecdotes and expert analyses on the future of advertising technology.

Show Highlights:

🎤 Highlights from ad:tech India: Discover the energy and insights from one of the ad tech industry's key gatherings.

📈 Exploring CTV's potential in India: Delve into the opportunities and challenges as global companies, like Freewheel, make their mark.

📱 Snapchat's Unique Position: Unpack Snapchat's strategy to captivate Gen-Z users, especially during high-profile events like the Oscars.

🤝 Conversations with Industry Leaders: Gain from Voiro's interactions with customers and leaders about the future of digital publishing and monetisation.

🎥 Personal Picks: What are the hosts watching and reading? From "Shogun" to stand-up comedy, get personal recommendations.

👉 Learn about Voiro: https://voiro.com 

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

CC: Samsung, Adstr, Hipi (Zee), Rooter, Freewheel, Ajith Mohan (Snap), Kevin Vaz (Jio), Kiran Mani (Jio)

#VoiroPodcast #AdTech #DigitalMarketing #CTVAdvertising #SnapchatStrategy #InfluencerMarketing #AdMonetisation #MediaTrends #GenZMarketing #EcommerceStrategy #ctv #gaming #adtechin #ai #artificialintelligence