Season 6, Episode 9: In this insightful episode of the Voiro Podcast, host Kavita Shenoy, CEO of Voiro, engages in a deep conversation with Piyush Kumar, the visionary founder and CEO of Rooter, India's largest gaming and live-streaming platform. As Rooter celebrates its eighth anniversary, Piyush shares the incredible journey of the platform, from its inception to becoming a major player in the Indian gaming ecosystem. They discuss the strategic role of monetization, the evolving gaming landscape, and how Rooter is transforming into a content-to-commerce company. This episode offers a comprehensive view of the gaming industry's future in India and beyond.

Key Talking Points:

• Rooter's Evolution: How Rooter transitioned from a gaming content platform to a content-to-commerce company.
• Monetization Strategies: Insights into Rooter’s monetization approach and the role Voiro plays in optimising ad revenue.
• Market Expansion: Rooter’s strategic penetration into Tier 2 and Tier 3 markets and its expansion into neighbouring countries.
• Gaming Ecosystem: The importance of gaming in India’s social fabric and Rooter’s role in shaping the future of gaming content.
• Brand Collaborations: How Rooter is working with brands and game publishers to create immersive experiences.
• Future of Gaming: Predictions on the next big trends in gaming and Rooter’s plans for continued growth and innovation.

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