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On Today’s episode I am going to be talking to you all about online offerings. So we are going to be covering online memberships, courses and programmes, what the differences are between them and how to identify which one is right for you and crucially which ones are not. I’m going to walk you through some of the options available today which should help you to grow your business, your network and hopefully you’re audience too.
Find out more about The Charge: https://www.nikihutchison.com/the-charge
Join the waiting list for my online programme Audience Growth Club www.nikihutchison.com/audience-growth-club-waiting-list
REALWORK membership community www.doreal.work
Found & Flourish membership community www.foundflourish.co.uk
Female Entrepreneur Association membership community www.femaleentrepreneurassociation.com
Rachel Rodgers’ book We Should All Be Millionaires https://helloseven.co/the-book/
Join my email list today to hear how to join my free Thursday lunchtime sessions during April 2022: https://nikihutchison40745.activehosted.com/f/13
Loved the podcast? What to do next:
Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.
If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.
If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
About Niki Hutchison and the Audience Growth Podcast
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.
I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.
On today’s solo episode I’m going to walk you through how to really understand your audience. Why? Because this is something that truly can make or break your business. I like to approach things differently in a way that has got better results both for me in my business and for my clients and that’s what I’m going to walk you through today.
You can download the two workbooks which go with this episode via the links below:
Product Positioning Framework Workbook
https://www.nikihutchison.com/s/Product-Positioning-Framework.pdf
Understanding Your Ideal Customer Workbook
https://nikihutchison.com/s/Understanding-Your-Ideal-Customer-Workbook.pdf
Join My Community: www.facebook.com/groups/audiencegrowthcollective
Also mentioned in this episode:
Reddit: www.reddit.co
Loved the podcast? What to do next:
Welcome to the podcast and please feel free to binge on some of the other episodes as well as making sure you subscribe on your favourite podcast platform, so that you never miss a future episode.
If you are enjoying the podcast please share it with your friends and leave a review as this really does make all the difference.
If you want to grow your business, first you need to grow your audience. I have some great free resources to help you. You can download them here: https://www.nikihutchison.com/free
To learn more about me and to join my free community, the Audience Growth Collective click:
About Niki Hutchison and the Audience Growth Podcast
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
On the Audience Growth Podcast I teach you how to grow your very own, engaged audience, a community of people interested in what you do. I share how you can turn them from browsers into buyers, from followers into customers. Every third episode, I also invite a very special guest to join me so you can learn from their experiences growing brands, businesses and audiences too.
I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I know from experience that getting your organic marketing right first is vital, before spending any money on ads. Organic marketing is the perfect way to grow an engaged audience around your business. And as a listener of the Audience Growth podcast you're going to learn how you can do it.
Today I have the absolute pleasure of talking to Andy Lambert, one of the co-founders of ContentCal. Now if we've ever had a conversation about social media marketing or content creation you will probably already know that ContentCal is my tool of choice. I absolutely love it because it has saved me hours and hours of time every single week, ever since I stated using it. I use it to create and share my own content and I also use it when I'm working with clients and they love it too.
Andy is an absolute wealth of knowledge when it comes to marketing and Social media and I think you are going to get a lot for today's episode.
ContentCal: https://www.contentcal.com/
Loved the podcast? What to do next:
Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.
If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.
If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
About the Audience Growth podcast:
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.
I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.
There is a fairly major problem with online courses that I've noticed today and that's what we're going to be diving into on today's episode. The online course dream is being sold to many of us as either a way we can create the business of our dreams or we can learn what we need to do to go on and create that business ourselves. But there is a problem, it's something that I have observed, not just in my business, but in the online space in general. Things have changed. So let's dive in and find out what those are.
If you would like to speak to me about 'The Charge Accelerator' please email her on [email protected]
If you would like to attend my Ukraine fundraiser please check: bit.ly/letssupportukraine
I also mentioned Content Cal: https://www.contentcal.com/
Here's a guide to this episode
(0.00) Intro, online course observations and solutions (1.50) Ukraine Fundraiser (2.16) Time pressures (3.13) Closing a business (3.43) Designing and launching Fully Booked Bootcamp (4.20) Ios14 and changes to the course experience (6.14) How I went about designing 'The Charge', my brand new business accelerator. (7.34) What else you can do to make sure you are giving your members the best possible experience (8.20) Be responsive (9.05) Are you disillusioned with online courses and programmes? (9.50) Opening the doors, is The Charge for you (10.46) Have you been struggling with online learning? (11.10) Do you use market research? I'd love to hear from you (12.24) Outro & next week's episode with Andy Lambert from Content Cal
Loved the podcast? What to do next:
Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.
If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.
If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
You can also take my brand new quiz, 'Discover your hidden marketing super-power and explode your audience growth here: https://www.nikihutchison.com/quiz
To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
About the Audience Growth podcast:
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.
I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.
Today's episode is an extra pop up episode. I decided to do an extra episode because I was hearing from so many business owners that they were really unsure about how to market their businesses right now and how to help with the humanitarian crisis happening in Ukraine.
So hopefully this episode will give you some practical ideas that you can implement in your business as well as what I'm doing in mine.
If you would like to attend my Ukraine fundraiser please check: bit.ly/letssupportukraine
The event will be hosted at www.malmaison.com
Music software provider mentioned in the podcast for their fundraiser: www.mixedinkey.com & the Mixed In Key Fundraiser https://donate.wck.org/team/412053
Liks for information about the Ukraine War:
www.twitter.com/kievindependent
www.guardian.com
Here's a guide to this episode
(0.00) Intro (1.03) Hard times and our response (1.52) Here are some things you could do to help (4.05) What I'm doing in my business and hopefully this will give you some inspiration (5.45) The process I went through before I launched my event and what I did to organise it (7.48) The link to the event is in the shownotes (8.11) I'd love to hear from you (8.25) How to market your business in a global crisis, some steps to follow. (9.35) Outro, what's coming in the next episode, 'The problem with online courses'.
Loved the podcast? What to do next:
Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.
If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.
If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
About Niki Hutchison and the Audience Growth Podcast
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.
I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.
Fleur is an entrepreneur who has been building brands from the ground up for the last 15 years. Her first brand went from concept to Waitrose in 18 months, the second from concept to house lager at The Ritz Hotel within the same time frame. Fleur held a guest lectureship in business and branding at University College London, is Courier’s longest serving regular columnist and a newly commissioned opinion writer for Tortoise Media.
Fleur's accolades include: The Dots' 1 of 100 Women Changing the Creative Industries, Shortlisted: Female Entrepreneur of The Year / Investor Allstars, Mercury Award: Best Onboard Food, Grazia / O2 X Award, Best in Food & Drink Category, Courvoisier / Guardian 'Future 500'
On this episode we talk business, influencers, the cost of our mistakes and loads more.
Make sure you also check out the Real Work website via: www.doreal.work
The Alison Rose Review: https://www.gov.uk/government/publications/the-alison-rose-review-of-female-entrepreneurship
BCorp: https://bcorporation.uk/
How to Grow with Niki
Audience Growth Club Waiting List: https://www.nikihutchison.com/audience-growth-club-waiting-list
Fully Booked Bootcamp Waiting List: https://www.nikihutchison.com/fully-booked-bootcamp
Here's a guide to this episode
Loved the podcast? What to do next:
Welcome to the podcast and feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.
If you're enjoying the podcast please remember to share it with your friends and leave a rating and review as these makes a HUGE difference.
If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
Let's get to know each other online! Find me via these links and I always love to hear from you:
About Niki Hutchison and the Audience Growth Podcast
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
On the Audience Growth Podcast I'll be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.
I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.
Welcome to episode 5 of the audience growth podcast. Today I'm going to be sharing with you things you can do right away to start growing your audience without spending money on ads. This is something that I'm really passionate about because too many times I've seen people waste money on paid ads and there is no need. Before you start spending money on ads there are some foundational strategies and different marketing methods that you need to try out first.
Here's a guide to this episode
(1.20) First up we need to get your business set up on social media the right way. (02.30) Social media must haves. (03.05) How do you start growing your email list. (04.22) Exciting things in the post (05.13) Thinking about Seo - Search Engine operation and tools to help you get started (05.45) Spending time on your newsletter, asking for feedback and set up a waiting list. (06.53) Using polls and surveys. (07.46) How to: Reviews and Testimonials. (09.19) Why you should Network. (10.09) Personal outreach and tools to help you (11.30) Join other communities and build your network and friends. (12.00) My free Facebook community (12.12) Write, write and write some more (13.00) How to use Facebook groups strategically (14.20) How to get on podcasts. (15.11) What is organic marketing and how to find out some more. (15.36) I'd love to hear from you. (16.00) Please leave a review and share the Audience Growth Podcast with your entrepreneurial friends (17.05) Whats coming up on next weeks podcast.
25 Ways to grow your audience without paying for ads - Free Download: https://www.nikihutchison.com/25ways
For more info on building your email list make sure you listen to Audience Growth Podcast Episode 2: 'Why you should supercharge your email list'
SEO Tools
Moz: https://moz.com/moz-pro-free-trial
Answer The Public: https://answerthepublic.com/
Semrush: https://www.semrush.com/
Neil Patel: https://neilpatel.com/
Video Messaging Sites
Bonjoro: https://www.bonjoro.com/
Vidyard: https://www.vidyard.com/
How to Grow with Niki
Audience Growth Club Waiting List: https://www.nikihutchison.com/audience-growth-club-waiting-list
Fully Booked Bootcamp Waiting List: https://www.nikihutchison.com/fully-booked-bootcamp
Loved the podcast? What to do next:
Welcome to the podcast and feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.
If you're enjoying the podcast please remember to share it with your friends and leave a rating and review as these makes a HUGE difference.
If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
Let's get to know each other online! Find me via these links and I always love to hear from you:
About Niki Hutchison and the Audience Growth Podcast
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
On the Audience Growth Podcast I'll be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.
I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.
So your clients have gone quiet and the bookings and orders have slowed to a trickle. Do you hit panic stations and throw (lose) loads of money on some hasty ads or maybe simply close the curtains and binge Netflix for the day?
Don't do that! Instead I've got nine great ideas of things you can do during the quiet times, things will help you streamline your business and help get those customers flocking in again.
Bon Tot Childrens Store: https://www.bon-tot.com/
Audience Growth Club Waiting List: https://www.nikihutchison.com/audience-growth-club-waiting-list
Fully Booked Bootcamp Waiting List: https://www.nikihutchison.com/fully-booked-bootcamp
Here's a guide to this episode
(0.00) Intro (1.44) It's unavoidable that you will have quiet periods, there are always going to be peaks and troughs. (2.40) Maybe it's OK to have a bit of a break, take a breath and take a step back (3.30) Time to put efficient systems in place (5.21) Review your offerings (7.22) Review your website and set up your web SEO (9.18) Make sure your social media places are consistent (9.45) Start studying, find a mentor or join a group programme (10.14) Reach out to previous clients and customers (11.20) Plan your content ahead and get a bank of content ready (12.37) Initiate Collaborations (15.15) Don't freak-out (16.00) Outro, my next episode 'Things you can do today to grow your audinece without spending money on ads
Loved the podcast? What to do next:
Welcome to the podcast and feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.
If you're enjoying the podcast please remember to share it with your friends and leave a rating and review as these makes a HUGE difference.
If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
Let's get to know each other online! Find me via these links and I always love to hear from you:
About Niki Hutchison and the Audience Growth Podcast
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
On the Audience Growth Podcast I'll be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.
I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.
On today’s episode I’m delighted to welcome our very first guest to the show. And unusually for this podcast, I won’t be interviewing a business owner, nor a female founder, but someone who has definitely earned his marketing stripes throughout his career. Gavin Quirk has risen through the ranks across creative roles spanning marketing, operations, business development and sales always with a consistent focus on enhancing consumer experience. Having started out at Diageo, followed by Disney, Gavin is now based out of LA where he is currently Head of Asset Operations, Global Creative Production at Netflix. Expect some excellent advice and fun stories from Gavin and you can find him on LinkedIn: www.linkedin/com/in/gavinquirk
Loved the podcast? What to do next:
Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.
If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.
If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free-resources
You can also take my brand new quiz, 'Discover your hidden marketing super-power and explode your audience growth here: https://www.nikihutchison.com/quiz
To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
About Niki Hutchison and the Audience Growth Podcast
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.
I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.
One type of marketing I am especially passionate about is email marketing. With an email list you have real estate that you own, compared to renting land from the big social media giants. It's a true business asset and a vital piece of the audience growth puzzle.
With today's podcast we are going to dig into some stats to show you why email marketing needs to be a priority for your business in 2022 and well beyond. I will also give you lots of ideas on the best ways to supercharge your email list that you can start using straight away to grow your list.
Loved the podcast? What to do next:
Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.
If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.
If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free
To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:
About Niki Hutchison and the Audience Growth Podcast
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.
I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.
From the publisher's feed