This week’s episode of Win The Hour, Win The Day Podcast interviews, Alison Knott.

Marketing fails when you talk about your goals instead of your audience’s life. In this episode, Alison Knott talks about why audience research matters more than market research.

In this clear and practical talk, you’ll learn:

-Why good content gets ignored even when it sounds smart.

-The real difference between market research and audience research.

-How to find out what people care about before they hire you.

-Why many people will never comment but will message you in private.

-How to use simple conversations to shape better content.

-The seven questions that reveal what makes someone ready to act.

This episode shows how to stop guessing, stop copying competitors, and start talking about what your audience is already thinking. 

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Podcast: Win The Hour, Win The Day Podcast  

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You can find Alison Knott at:

LinkedIn: https://www.linkedin.com/in/alisonknott/