PERSUASION AND THE PUBLIC MIND

Audiences and Attitudes


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  • How do audiences think about messages?
  • Polling-Data Analysis-Ratings.
  • Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

    Resources: Persuasion in the Media Age, by Timothy Borchers (book)

    Inside Prime Time, by Todd Gitlin (book)

    The Public Mind: Pt. 2 Leading Questions, with Bill Moyers (PBS Video)

    The Persuaders, with Douglas Rushkoff (Frontline/PBS Video)

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