PERSUASION AND THE PUBLIC MIND

Interview with: Michelle Ciulla Lipkin, Executive Director, National Association for Media Literacy Education; Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Media Literacy, by James Potter (book);

How Fantasy Becomes Reality, by Karen Dill (book);

Persuasion in the Media Age, by Timothy Borchers (book);

NAMLE.net, website for the National Association for Media Literacy Education + affiliated media organizations;

medialiteracynow.org, website for Media Literacy Now, current media literacy legislation by state;

factcheck.org, A project of the Annenberg Public Policy Center;

Freepress.net, getting citizens involved in media decisions;

Snopes.com, a fact checking website;

Eff.org, nonprofit Electronic Frontier Foundation, defending digital privacy, free speech, and innovation;

TED.com, TED Talks about algorithms and social media;

Key Questions to ask when analyzing media messages:

Audience & Authorship-

Messages & Meanings-

Representations & Reality-

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book);

Beautiful Trouble: A Toolbox for Revolution, edited by A. Boyd and D. Mitchell (book);

Prime Time Activism: Media Strategies for Grassroots Organizing, by Charlotte Ryan (book);

The Art of Protest, by T.V. Reed (book);

Roots to Power: A Manual for Grassroots Organizing, by Lee Staples (book)

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book);

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, by Stuart Ewen (book);

Ads, Fads, and Consumer Culture, by Arthur Asa Berger (book);

Visual Persuasion: The Role of Images in Advertising, by Paul Messaris (book);

The Public Mind, with Bill Moyers (PBS Video);

The Persuaders, with Douglas Rushkoff (Frontline/PBS Video)

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book);

Persuasion: Social Influence and Compliance Gaining, by R. Gass and J. Seiter (book);

Social Psychology, by Gilovich, Keltner, Chen, Nisbett (book);

A Theory of Human Motivation, by Abraham Maslow (book or Kindle edition)

Interview with: David Keating, Ph.D., Assistant Professor of Communication Studies, California State University, Northridge.

Resources: Duped: Truth-Default Theory and the Social Science of Lying and Deception, by Timothy Levine (book);

Persuasion in the Media Age, by Timothy Borchers (book);

Persuasion: Social Influence and Compliance Gaining, by R. Gass and J. Seiter (book);

Influence: Science and Practice, by Robert Cialdini (book);

The Dynamics of Persuasion, by Richard Perloff (book)

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book)

Inside Prime Time, by Todd Gitlin (book)

The Public Mind: Pt. 2 Leading Questions, with Bill Moyers (PBS Video)

The Persuaders, with Douglas Rushkoff (Frontline/PBS Video)

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book)

Captains of Consciousness-Advertising and the Social Roots of the Consumer Culture, by Stuart Ewen (book)

Culture Inc.-The Corporate Takeover of Public Expression, by Herbert Schiller (book)

Media and Cultural Studies, Edited by Durham and Kellner (book)

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book)

The Press Effect: Politicians, Journalists, and the Stories that Shape the Political World, by KH Jamieson and P. Waldman (book)

Packaging the Presidency: A History and Criticism of Presidential Candidate Advertising, by KH Jamieson (book)

Media Control: The Spectacular Achievements of Propaganda, by Noam Chomsky (book)

Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz (book)

The War of Words, by Kenneth Burke (book)

Interview with: Michael Martinez, Ph.D., Assistant Professor, School of Journalism & Electronic Media, University of Tennessee

Resources: Visual Communication-Images with Messages, by Paul Martin Lester (book)

Visual Persuasion-The Role of Images in Advertising, by Paul Messaris (book)

The Public Mind-Image & Reality in America, with Bill Moyers (PBS Video)

All Consuming Images-The Politics of Style in Contemporary Culture, by Stuart Ewen (book)

Visual Intelligence-Perception, Image, & Manipulation in Visual Communication, by Ann Marie Seward Barry (book)

Truth Needs No Ally-Inside Photojournalism, by Howard Chapnick (book)

Visual Communication Theory and Research: A Mass Communication Perspective, by Sharia, Bock, Wanta (book)

Public Opinion-The World Outside & the Pictures in our Head, by Walter Lippmann (book)

Picture Theory: Essays on Verbal & Visual Representation, University of Chicago Press (book)

Get the Picture: A Personal History of Photojournalism, Random House Publishers (book)

On Photography, by Susan Sontag (book)

The Family of Man-Photographic Exhibition Created for the Museum of Modern Art, by Edward Steichen (book)

Practices of Looking: An Introduction to Visual Culture, by M. Sturken and L. Cartwright (book)

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age by Timothy Borchers (book)

Persuasion: Social Influence & Compliance Gaining by R. Gass & J. Seiter (book)