PERSUASION AND THE PUBLIC MIND

Media Literacy and Reasoning

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  • Persuasion and reasoning.
  • Media literacy and digital citizenship.
  • Decoding media messages.
  • Recognizing fake news.
  • Algorithms and social media.
  • Media literacy advocacy.

    • Interview with: Michelle Ciulla Lipkin, Executive Director, National Association for Media Literacy Education; Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

    Resources: Media Literacy, by James Potter (book);

    How Fantasy Becomes Reality, by Karen Dill (book);

    Persuasion in the Media Age, by Timothy Borchers (book);

    NAMLE.net, website for the National Association for Media Literacy Education + affiliated media organizations;

    medialiteracynow.org, website for Media Literacy Now, current media literacy legislation by state;

    factcheck.org, A project of the Annenberg Public Policy Center;

    Freepress.net, getting citizens involved in media decisions;

    Snopes.com, a fact checking website;

    Eff.org, nonprofit Electronic Frontier Foundation, defending digital privacy, free speech, and innovation;

    TED.com, TED Talks about algorithms and social media;

    Key Questions to ask when analyzing media messages:

    Audience & Authorship-

    • Who paid for this?
    • Who made this message?
    • Why was this made?
    • Who is the target audience and how do you know?
    • Who might benefit from this message?
    • Who might be harmed by it?
    • Why might this message matter to me?
    • What kinds of actions might I take in response to this message?

      • Messages & Meanings-

      • What is this about and what makes you think that?
      • What ideas, values, information and/or points of view are overt? Implied?
      • What is left out of this message that might be important to know?
      • What messaging techniques are used?
      • Why were those techniques used?
      • How do they communicate the message?
      • How might different people understand the message differently?

        • Representations & Reality-

        • When was this made?
        • Where or how was it shared with the public?
        • Is this fact, opinion, or something else?
        • How credible is this and what makes you think that?
        • What are the sources of information, ideas, or assertions?



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