PERSUASION AND THE PUBLIC MIND

Motivational Appeals

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  • The role of feelings, needs, and values in the persuasion process.
  • Maslow's hierarchy of needs.
  • The social construction of affect.

    • Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

    Resources: Persuasion in the Media Age, by Timothy Borchers (book);

    Persuasion: Social Influence and Compliance Gaining, by R. Gass and J. Seiter (book);

    Social Psychology, by Gilovich, Keltner, Chen, Nisbett (book);

    A Theory of Human Motivation, by Abraham Maslow (book or Kindle edition)

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