PERSUASION AND THE PUBLIC MIND

Visual Persuasion


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  • Elements of image composition.
  • Techniques used to create meaning or attract attention.
  • The functions of visual signs.
  • Perspectives on image analysis.
  • Interview with: Michael Martinez, Ph.D., Assistant Professor, School of Journalism & Electronic Media, University of Tennessee

    Resources: Visual Communication-Images with Messages, by Paul Martin Lester (book)

    Visual Persuasion-The Role of Images in Advertising, by Paul Messaris (book)

    The Public Mind-Image & Reality in America, with Bill Moyers (PBS Video)

    All Consuming Images-The Politics of Style in Contemporary Culture, by Stuart Ewen (book)

    Visual Intelligence-Perception, Image, & Manipulation in Visual Communication, by Ann Marie Seward Barry (book)

    Truth Needs No Ally-Inside Photojournalism, by Howard Chapnick (book)

    Visual Communication Theory and Research: A Mass Communication Perspective, by Sharia, Bock, Wanta (book)

    Public Opinion-The World Outside & the Pictures in our Head, by Walter Lippmann (book)

    Picture Theory: Essays on Verbal & Visual Representation, University of Chicago Press (book)

    Get the Picture: A Personal History of Photojournalism, Random House Publishers (book)

    On Photography, by Susan Sontag (book)

    The Family of Man-Photographic Exhibition Created for the Museum of Modern Art, by Edward Steichen (book)

    Practices of Looking: An Introduction to Visual Culture, by M. Sturken and L. Cartwright (book)


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