Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book)

The Press Effect: Politicians, Journalists, and the Stories that Shape the Political World, by KH Jamieson and P. Waldman (book)

Packaging the Presidency: A History and Criticism of Presidential Candidate Advertising, by KH Jamieson (book)

Media Control: The Spectacular Achievements of Propaganda, by Noam Chomsky (book)

Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz (book)

The War of Words, by Kenneth Burke (book)