Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book)

Captains of Consciousness-Advertising and the Social Roots of the Consumer Culture, by Stuart Ewen (book)

Culture Inc.-The Corporate Takeover of Public Expression, by Herbert Schiller (book)

Media and Cultural Studies, Edited by Durham and Kellner (book)