PERSUASION AND THE PUBLIC MIND

Persuasive Campaigns, Movements, and Presentations

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  • Differences between campaigns and movements.
  • Persuasive techniques-strategies used for campaigns & movements.
  • Media coverage of campaigns and movements.
  • Strategies for effective presentations.
  • Making strategic decisions.

    • Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

    Resources: Persuasion in the Media Age, by Timothy Borchers (book);

    Beautiful Trouble: A Toolbox for Revolution, edited by A. Boyd and D. Mitchell (book);

    Prime Time Activism: Media Strategies for Grassroots Organizing, by Charlotte Ryan (book);

    The Art of Protest, by T.V. Reed (book);

    Roots to Power: A Manual for Grassroots Organizing, by Lee Staples (book)

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