PERSUASION AND THE PUBLIC MIND

Interpersonal Persuasion


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  • The variables that influence how people communicate.
  • Compliance gaining strategies.
  • Detecting deception.
  • Interview with: David Keating, Ph.D., Assistant Professor of Communication Studies, California State University, Northridge.

    Resources: Duped: Truth-Default Theory and the Social Science of Lying and Deception, by Timothy Levine (book);

    Persuasion in the Media Age, by Timothy Borchers (book);

    Persuasion: Social Influence and Compliance Gaining, by R. Gass and J. Seiter (book);

    Influence: Science and Practice, by Robert Cialdini (book);

    The Dynamics of Persuasion, by Richard Perloff (book)

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